One of such companies is Kreussler, which in recent years has significantly strengthened its positions in the Benelux textile care sector, planning a further expansion.
As Thomas Zeck, commercial director of Kreussler Textile Care told LCNi the company is ready for further development in the region this year. “As for achieved targets, our most important result for 2024 in the Benelux is undoubtedly the significant expansion of our market share in laundry and dry/wet cleaning.” Zeck adds the company’s current strategy in the Benelux laundry and drycleaning sector involves developing a long-term perspective with each customer through the use of an individual approach. “We also continue to broaden our service portfolio continuously: our new cooperation with Dutch specialist Wientjens provides well- known and reliable hardware solutions to help our customers to optimize their energy and water management in both existing and new laundries,” says Zeck.
The company put big hopes on Texcare 2024 in Frankfurt in November, which traditionally attracts some major customers from the Benelux region. In regard to future market prospects, Zeck expects the market will not expand immediately, but it will change. “The market is confronted with changing
textile qualities and adjustments demanded by regulations and legislation, posing major challenges for not just us, but the whole industry. Different rules and laws sometimes apply in the Benelux than elsewhere in Europe. Partly because of this, the market is very dynamic, requiring fast reactions. Thanks to our service teams as well as R&D
department, we are able to always offer the perfect solution to fulfill new market demands to our customers. As we see this reflected in the trust of many satisfied clients, we are happy to look into the future with great confidence,” says Zeck. In the meantime, the development in the Benelux region remains a priority for another global player, Miele Professional. As Valerie Paumier, regional director marketing, Miele Professional divulges, the company achieved some significant results in the Benelux market, also planning a further expansion this year. Paumier says: “Benelux’s most significant results have been achieved in the healthcare, real estate and public services sectors. We are seeing an increase in the number of sites equipped with laundry facilities, and we have been able to increase our market share».
Paumier expects the demand for high- quality textile care services in the region will only continue to grow during the period of 2025-2026, that will contribute to the growth of the entire industry. “The demand for laundry services will increase as a result of an ageing society and an increase in the number of residential units with centralised laundry services. Due to a tight labor market and an increasing number of in-house laundry services in real estate, the number of laundromats will decrease. The biggest challenge for commercial washing machine suppliers is competition from outsourced laundry (large sites with large washing tunnels.” Meanwhile, the analysts of FTN expect the Netherland’s textile care industry along with other regional states will continue to grow during the period of 2025-2026, and that will be mainly due to the more
SIGNIFICANT GROWTH: Miele Professional claims significant growth
active adoption of new technologies, that will make the entire industry more efficient. As analysts have also said, among the examples of such technologies are robotics and advanced data analysis. In addition, new logistical concepts will be more actively launched, that will contribute to further increase of the added value of the entire industry. For regional, smaller players specialisation in a geographical, product or customer market will be also essential, that will allow them to stay afloat and better compete with larger players. As for technological developments, there are a number of strong players in the region, working in this field. An example is Landuwasco, the Netherlands’ supplier of equipment and machinery, which has presented its third generation towel robot—a product specifically designed to automate towel processing, saving time and manpower.
Walter ten Hagen from Landuwasco is enthusiastic about this development which was presented during Texcare 2024: “The enthusiasm we saw among visitors confirmed that we can really make a difference to the industry with this robot. People have been waiting for this.” He believes that automation will be a necessity for the future.“We want to show that we are not standing still,” he says. “We are constantly working on new solutions to make the laundries more efficient. Automation not only helps to save costs, but also offers a solution to the labor shortage.”
Amsterdam
The development of the industry will also continue thanks to the ever-expanding range and the number of services provided by leading local operators. Also more and more local players prefer to switch on more environmentally friendly solutions
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