COMPANY PROFILE |
PLANT TO WORK IN, YOU CAN’T ROLL OUT THAT VISION OF SAFETY TO OTHERS’
Colwell, as the managing director for Europe, Middle East & Africa (EMEA) region. Fabricius has been with the company for more than six years, most recently as vice president, commercial for EMEA and will now be responsible for leading the business in this region as Colwell moves back to the United States after nearly a decade in Europe. The Crosby Group manufactures and
T
his month, Hoist shines the spotlight on The Crosby Group. and speaks to Wim Fabricius, who has taken over from Jason
distributes products and services to make lifting and load securement safer and more efficient, with brands such as Crosby, Gunnebo Industries, Crosby Straightpoint (CrosbySP) , Acco, McKissick, Crosby Feubo, Trawlex, Lebus, and CrosbyIP. It recently acquired BlokCorp, based in
the UK, which designs and manufactures camera and alert systems for tower and mobile cranes, which provides crane operators with critical visual and audio capabilities for safer and more productive lifting operations, and earlier this year it made a ‘significant investment’ in Verton
Technologies based in Queensland, Australia for its disruptive advancements in load orientation technology. In an exclusive video interview with
Fabricius he tells Hoist why the company wants to bring an elevated level of safety to an increasing number of workers and why it has launched a Technology Solutions business unit. The new division, inclusive of
BlokCorp, Crosby Straightpoint, and Verton, will enable a heightened focus on creating disruptive and integrated lifting technologies. “It’s an exciting time to take the helm
of the European organisation. We have obviously gone through a major lockdown and some lockdowns still remain in certain parts of Europe. We clearly see a difference in how countries roll out their vaccination programs and how this affects our business in different ways but we do see the light at the end of the tunnel, which will spur activity in our end user markets,” said Fabricius, who is based in The Netherlands. “One of the things we want to accomplish is better and safer ways in which people can use our products and our lift and rigging equipment. Through this pillar of innovation is where BlokCorp falls into, providing a very high level solution to increase safety to lifting, by adding visuals such as a camera to their lift. We think the future will have more of these solutions combing data analysis, visuals with a camera and AI (Artificial Intelligence) to make the lifting environment a safer place to work in and technology plays a very important role in that. “Verton supplies technology to make the
lift safer by enabling the operator to rotate an object they are lifting remotely, whereas previously you had to have two to three riggers to move the load, now they can position it remotely. “In terms of the EMEA region, there
are multiple markets in the Middle East including construction, which from a safety perspective, still has a long way to go. We
20 | June 2021 |
www.hoistmagazine.com
‘IF YOU DON’T HAVE A SAFE
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