HAI/MARK BENNETT
HAI’s strategy to position the industry for growth. By Daniel A. Varroney
C
OMPANIES TODAY ARE BANDING together with their supply chains, forming larger ecosystems, and utilizing these robust com- munities to shape the external environment, better navigate uncertainty, and position for
industry growth. In response, owners, companies, trade associations, and government are joining forces to build durable strategic partnerships. Te aviation industry is no different. In fact, one of the
most noteworthy efforts to build partnerships occurs in the vertical aviation industry. HAI, in particular, is brainstorming innovative solutions to shape the uncertain economic envi- ronment. It’s a rising-tide-lifts-all-boats approach—and it’s working.
Positioning the Industry for Growth Nicole Battjes, founder and owner of Rainbow Helicopters and treasurer of HAI, and James A. Viola, president and CEO of HAI, have spearheaded the association’s Strategic Industry Plan and Value Proposition to position the vertical aviation industry for growth. Te two formed HAI’s Strategic Industry Plan Committee,
comprising HAI Board of Directors members Stacy Sheard, Mark Schlaefli, and Robert Miller Stallings, and former board member Jack Matiasevich. Te planning process launched with intensive qualitative and quantitative research to ascer- tain the industry’s “what keeps you up at night” challenges and desired future direction. Trough the research, actionable insights and key themes surrounding the industry emerged
in several areas: ■ Legislative and regulatory challenges on the global, federal, and local levels
■ Public perception ■ Collaboration and engagement ■ Safety and training ■ Innovation ■ Positioning for the future ■ International unity and growth.
Te committee and HAI staff developed initial drafts of
the Strategic Industry Plan and Value Proposition and sought feedback from the board and leaders fromHAI’s 14 working groups. Teir insights helped shape the plan’s completion.
HAI’s Strategic Industry Plan Te Strategic Industry Plan, which was unanimously approved at a special HAI Board of Directors meeting on Oct. 27, 2022, outlines a robust future vertical aviation ecosystem to help build the strongest base of allies to shape and define the industry’s future. Te plan incorporates five strategic initiatives focused on
positioning the industry for growth: ■ Strategic Initiative 1: Unify the industry around a new
vision of vertical aviation and continually promote com- munity compatibility
■ Strategic Initiative 2: Engage all stakeholders in the global value chain to help create a favorable environment that helps the entire industry thrive and prosper
■ Strategic Initiative 3: Elevate safety culture throughout the value chain
■ Strategic Initiative 4: Develop business resources that help companies elevate their operational performance
■ Strategic Initiative 5: Develop a pathway that helps attract and maintain the best workforce in the world. “Tis was a strategic and research-guided process, and
the committee and I were thrilled to play an important role,” Battjes says. “[We] are very proud of the plan because it [helps] the industry build a long-term vision that aligns our trade association with the future of vertical aviation.” Reflecting on his decision to recommend a broad-based
industry strategy, Viola says he “wanted a meaningful strategic planning process to help us more closely align with the members and a rapidly changing landscape, and to help the trade association build even stronger strategic partnerships with vertical aviation.” Te Strategic Industry Plan Committee, the HAI Board,
and HAI staff set out to represent the industry so that every- one would benefit and prosper. Trough this process, they’ve helped determine the future of vertical aviation and demon- strated that strategic partnerships between industries and their trade associations work. Te future of the vertical flight industry will continue its
advance because the trade association and its leaders have invested considerable time and resources to envision the future of vertical aviation by reimagining the industry’s growth.
MARCH 2023 ROTOR 39
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
