The association’s rebranding, record-breaking attendance make this year’s show one for the ages.


Viola. “As our industry changes with new technology, it is important for our organization to evolve to ensure we are representing and supporting the entire industry.” And, notes Viola, while the association’s name no longer includes the word “helicopter,” the aircraft will continue to be important to the group’s purpose. “Helicopters are not going away,” he affirms. “Tey are vital in so many critical missions around the world. “Just as when we changed our name years ago to include ‘international’ as an


acknowledgment of our growing global mem- bership,” Viola continues, “our new name today encompasses all aspects of the vertical flight industry, including helicopters, eVTOL, UAV, UAM, and all the developing and future technology that drives these modes of flight.”


Supply-Chain Issues Persist Te mood on the show floor was optimistic during the three days exhibits were open, Feb. 27–29, with hundreds of sales of aircraft and products taking place and historic partnerships


and agreements announced. Bart Reijnen, president of Airbus Helicopters


Inc. and head of the company’s North America region, accurately summed up the state of the industry as “a time of transition.” For the OEM, this transition included not only Reijnen taking the helm from Romain Trapp (the new EVP of customer support and services at the firm’s parent company, Airbus Helicopters) but also, from Reijnen’s point of view, the industry as a whole dipping in 2023 after two years of steady post-COVID growth.


JUNE 2024 ROTOR 35


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