Founded in 1966, The North Face is a longstanding reliable brand you can trust to look after you all day on the slopes. Their mission is to provide the best gear, support the preservation of the outdoors and inspire exploration. Judging from this year’s collection, which matches style and rugged protection, they’re still very much on track.
Did you know? The North Face logo incorporates a stylised drawing of Half Dome in Yosemite National Park.
Where to wear: Les Portes du Soleil, Grand Massif, Zillertal. Chakal Jacket £300 H1114361, Chakal Pant £200 H1214165