SOCIAL MEDIA SAVVY
WHY PHVs ARE PERFECTLY POSITIONED FOR AIRPORT TRANSFERS: HOW TO MARKET THAT ADVANTAGE
Article by Phil Holloway Hollogram Ltd 01509 398002
www.hollogram.com
In the world of modern transport, it’s easy to assume that ride-hailing apps have taken over. With just a tap on a smartphone, a car can appear in minutes – it’s quick, easy, and suits the spontaneous journey.
But what happens when spontaneity isn’t an option? What if your 6am flight depends on reliable transport, or you’re landing back home exhausted at midnight with three suitcases and no desire to wait?
That’s where the traditional private hire industry shines – and it’s time we started shouting about it.
The power of pre-booking
Unlike the ride-hailing model, which relies on real- time availability, private hire companies are structured around pre-booked journeys. This is especially critical for airport transfers. When you pre- book a vehicle, you’re not hoping a driver will be available at 4am – you know that one will be there. Your driver will arrive at your door at the agreed time, in the correctly sized vehicle for your luggage and your passengers, ready to get you to the airport without stress.
On your return, many private hire companies offer flight tracking, so your driver knows if you’re delayed and adjusts accordingly. They’ll meet you in arrivals or in a designated pick-up area. This level of planning and personal service is a world away from hitting “Book Now” in an app and hoping for the best – especially when you’re jet-lagged or in a rush.
The marketing opportunity
The challenge is that many customers aren’t aware of these advantages. Ride-hailing apps have bigger marketing budgets and flashy digital platforms. But private hire firms have something more important: trust, experience, and local presence.
So how do you make sure customers understand the value of what you offer?
44 1. Use social media to educate
Regular posts on Facebook, Instagram and even TikTok can highlight your airport service. Show real- life stories – drivers picking up families for holidays, late-night returns made easier, or testimonials from loyal customers.
Explain how pre-booking works, and why it’s reliable.
2. Targeted local advertising Airport transfers are big-ticket bookings – they’re worth advertising. Use billboards, bus stop ads, or posters in local gyms, shops and travel agents.
Focus the message: “Pre-book your airport taxi. No stress. No surge pricing. Just reliability.”
3. Flyers, cards, and partnering
Business cards and flyers left in hotels, travel agents, and local businesses can go a long way. Make sure your number and website are easy to find.
You could even offer a small discount or referral scheme to partners who recommend your service.
4. Don’t hide the booking system
If you offer online booking or an app, shout about it. If not, make your phone number and WhatsApp line front and centre. Booking should be as easy as possible – especially for return journeys when customers may be abroad.
The private hire industry is built on reliability and professionalism. For airport transfers, that’s exactly what customers need. Now’s the time to focus your marketing on that message – and make sure everyone in your local area knows you’re the best way to start (and end) their trip.
JULY 2025 PHTM
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