search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
LANDSCAPE & GARDENING


Business Clinic


MARKETING


THE GUILD OF MASTER CRAFTSMEN provides the public with skilled, local tradesmen you can trust.


If you see the Guild emblem you can be sure that you will be working with a trusted tradesman who is highly skilled, reliable and accountable.


01273 478449 | theguild@gmcgroup.com


THERE are rules, guidelines and policies everywhere with the no- ble intent of helping you develop to becoming a green business.


As an individual you probably feel, like most, that you play your part. From diligently washing up yoghurt pots to carefully folding down card- board packaging, your recycling bin is always reassuringly full.


But very often in business you do what’s required and don’t pay much more attention to environmental concerns than that. This might be because you’re consumed in the very real challenge of running a successful company. You just don’t have time to commit much thought or investment to anything else. It might be that as long as you’re fulfill- ing your legal obligations then you’re content that you’ve done enough.


Why be greener? The call on becoming a green busi- ness has, if anything, strengthened


26


over the last decade. The latest focus is on single-use plastic, the new villain on the environmental horizon. Countless news stories show oceans strewn with discarded carrier bags, plastic ties and so on. Sea creatures are maimed, marine landscapes are damaged and the use of single-use plastic is vilified.


Most of us would agree that reduc- ing the amount of plastic we use is the right thing to do. For a business, however, the challenge is finding a way to make the transition away from plastic when there are poten- tially huge costs involved.


What are the consequences of ig- noring the call to change? Naturally, there are ethics. These are import- ant to you but also to your custom- ers and, of course, your workforce.


It’s useful and right to promote yourself as an environmentally friendly company which promotes sustainable practices. Many cus- tomers look for these credentials when making consumer decisions and promoting your ethical side is to be applauded. But the people who really count, particularly if you run a larger business, are your employees. You want these people to believe


For a business, the challenge is finding a way to make the transition away from plastic when there are potentially huge costs involved."

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35