SPECIAL FEATURE
PHOTO: Jasmin Merdan/Getty Images
the National Council for Women (NCW) and the UK Behavioral Insights Team to test various approaches and messaging in two areas: to encourage greater use of NCW services and to prompt bystanders to intervene when GBV happens in public places. We are excited about the potential of behavioral insights for not only improving our program design, but also informing policy at the national level. This work in Egypt is conducted by the UNDP Egypt’s Innovation for Development Lab (I4D Lab). The I4D Lab was established in 2014 as a response to the increasing complexity of local development challenges and the lack of convincing solutions generated by
traditional development approaches. The I4D Lab explores, tests, applies and scales up innovation trends, approaches and methodologies into development practice, mainstreaming innovation across UNDP’s portfolio of work and within government. The Lab relies heavily on creating public-private people partnerships, actively networking and encouraging collaboration between all stakeholders in a dynamic innovation ecosystem in Egypt.
“We certainly cannot be beholden to old ways of doing things. It’s not possible to carry on
like we have in the past; the challenges of the 2030 Agenda and the SDGs are too complex.”
Jennifer Colville
For more information about the I4D Lab see
http://bit.ly/UNDPLab
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