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7


His views were echoed by Dr James Bellini, a self-styled ‘historian of the future’ who spends a great deal of his time evaluating key trends and strategic challenges facing current and future business into the 2020s. He said: “Over the next five to ten years we will see more disruptive technological change than we saw in the whole of the twentieth century. This will have a transformative impact on supply chains. This pattern of disruption will continue into the more distant future as further waves of innovation create whole new industries and change the rules for logistics and supply chain management.


“Some disruptive technologies will be already known to us but are now entering


significant impact in different economic sectors. Their combined effect will transform every aspect of daily life: working practices, re-shaped business models, a manufacturing sector shaped by the impact of ‘Industry 4.0’ (the current trend of automation and data exchange in manufacturing technologies) consumer habits, smarter homes and


Manhattan with a commitment of a one-hour delivery. Today the service operates in over 100 cities worldwide. Why? Because that’s what their customers want.


Jeff Bozos, Amazon’s founder, says it best of all when talking about innovation: “Start with the customer and work backwards.”


Eb Mukhtar, Amazon Europe’s Director of EU Transportation and Logistics Services, gave delegates in London an insight into one of the next big supply chain innovations; drones, with a video showing Amazon’s Prime Air service. “It looks like science fiction, but it’s real. One day, seeing drones delivering Amazon packages will be as normal as seeing mail trucks on the road.


We have already proven it works,” he said. It’s all about embracing


the possible and challenging the seemingly impossible if that’s what customers want.


neighbourhoods, even the act of innovation itself. And, of course, logistics and supply chains will enter a new age.” an important new phase of maturity: mobile-cloud devices, robotics, the Internet of Things, 3D printing, Big


Data, autonomous vehicles, the emergence of ‘smart’ hyper-connectivity … and so on.


Others will be innovations currently out of sight beyond the horizon that will have


The biggest innovator of supply chain change, however, won’t be technology, it will be customers, say Amazon, and it’s hard to disagree. 20 years ago when Amazon started out, long deliveries were the norm. In those days it was perfectly acceptable to ship in 4-5 days – but Amazon and others have come a long way since then. In December 2014, Amazon launched its Prime Now service in


Eb Mukhtar stated: “We wouldn’t be successful if we weren’t willing to fail. To invent, you have to experiment. Most large organisations embrace the idea of invention, but are not willing to suffer the string of failed experiments to get there. Big winners pay for so many experiments.”


DHL is another company not afraid to experiment. Nor is it ignoring supply chain security solutions that already exist. DHL remains strongly committed to TAPA’s Security Standards with some 370 global sites already TAPA FSR certified.


‘It looks like science fiction, but it’s real. One day, seeing drones delivering Amazon packages will be as normal as seeing mail trucks on the road. We have already proven it works.’


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