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5 Irving Stackpole


Senior Living Will Face Increasing Cost and Service Demand People in their mid-80s, who are prime candidates for senior living, are part of the “anything is possible gen- eration.” This cohort is going to have far greater demands than the previous generation who lived through the  Associates and a respiratory therapist. People born in about 1931 or so were teenagers on V-Day, they started families in their early 20s and grew up in the United States as it was experiencing the greatest industrial surge in the world.





 the early 1900s) bought cars available on the lot or whatever their friend at the dealership sold to them. They didn’t consider the automobile as a personal expression. Those born in 1931 grew up with cars with color and style.”  and service demand in senior living related to resident experi- ence, technology and diversity. -


T


tween those activities that their audiences want and those which  in consumer desire away from the built environment to the ex- periential environment. “It’s the experiential environment that progressively will become much more important.”


his generation is going to want much more action and more color. …There will be an unending appetite for action,” says Irving Stackpole, who founded home


Stackpole also says a real challenge for some operators is em-    the most expensive line item which is labor. …We have a situation with increasing wage pressures. Senior housing doesn’t transfer wage pressures to the public like is done in skilled nursing and home health care. Senior housing needs to put a lid on other costs  He sees technology being used in senior living similar to what


modern hotels use now with a device such as an RFID chip em- bedded in a name badge, for example, which feeds employee location and other information through transponders around a building, and records data in a cloud-based system. Lastly, ethnic diversity is emerging quite quickly, according to Stackpole, who adds that operators are going to see this happen spontaneously - with ethnic groups developing organically within communities. “Dining services professionals are going to need to cater to new cultural tastes,” he notes.


32 SENIOR LIVING EXECUTIVE / SEPTEMBER/OCTOBER 2016


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