search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
RETAILING TOP TIPS


Retailing is an integral part of any nail business. Offering your clients products they can use at home can really support your hard work and look after your clients’ hands and nails in between appointments. If you’re thinking about introducing products for retail in your business or perhaps want to give your current offering a refresh, here are our top tips on how to get started…


Choose Products That Complement Your Business


The easiest products to retail are those that are relevant to your treatments, and those introduced to clients as part of their mani/ pedi. Nail files, cuticle oils and hand creams are ideal.


Mix It Up


As well as essential items like cuticle oils and hand lotions, consider investing in trend led or seasonal nail collections too. This type of add-on can be purchased (often on impulse) at the till when a client is paying for their treatment.


The Consultation


Use the consultation as a way of assessing which products might benefit your clients in between treatments. If they have brittle or dry nails, recommend a product they can use at home.


Overstocked?


Stock take at least once a month, so you know what to accurately order and monitor fashion trends to stay current with colours. If you think you’ve overstocked, consider a flash sale or add value by creating treatment packages with products included. This way, you avoid heavily discounting items.


Pack A Visual Punch Knowledge Is Key


Make sure you’re well informed not only about your own products, but what is trending. Explain your product choices and their benefits during every stage of the treatment as this will help aid the decision- making process at the till.


16


Ensure your retail areas and displays are visually unappealing. Instead of simply placing products on a shelf, look to your suppliers for brand imagery and display stands for a professional feel. Update your displays frequently to keep things fresh for regular clients, and tie in your display with whatever you’re trying to sell. If you’re promoting something for the summer, then make sure your display conveys that message with a related theme.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18