OPINION


IBS Journal May 2018


21


Getting buy-in from the Board


The way CIOs communicate with other senior professionals within the business is critical to an effective IT initiatives


CEO, BitSight Tom Turner


I


T and security conversations are moving away from the confines of remote IT departments and are finding their way to the top of boardroom agendas. However, despite the fundamental


importance of IT, many organisations continue to treat it separate from the rest of the business. One reason might be due to the difficulty other departments have in understanding the complexity of many IT functions. Nonetheless, failure by CIOs to deliver clear and persuasive proposals can risk projects being overlooked, a breakdown in communication and may ultimately lead to budget not being granted.


So here are my five recommendations for senior IT professionals when talking to the Board.


1. Keep it short, sweet and salient


An idea is only as good as your ability to communicate it. Keep it short and to the point. Include only the salient facts. If, for example, you are trying to illustrate potential risks to the business, then an objective measurement, for example, the use of security ratings, may help contextualise your case.


2. Know your audience and speak their language


Do not assume everyone has the same vision as you. For example, a CFO may be interested in driving organic growth, while a COO is more concerned with improving efficiency targets. If you can help others meet their objectives and minimise risks, you will secure more support than if you talk generalities.


A polished presentation should appeal to everyone in the room. Avoid talking in detail about technical features and focus on the wider benefits for the company. As soon as you mention the intricacies of cloud-based unified communications platforms, you risk losing your audience.


Consider how your proposal may impact others within the business and try to anticipate potential challenges. Will employees require training? How will new infrastructure impact the roles and responsibilities of staff? Will large capital investments require a reallocation of funds away from a major marketing effort? These externalities will be a driving force behind any eventual rejection of your proposal.


You’ve heard the phrase, ‘All publicity is good publicity’. Well, that’s questionable. If your company hits the headlines because it has failed to implement adequate security protocols, resulting in a massive breach of data, then the fallout can be catastrophic.


In today’s connected world, cyber threats pose a constant danger for businesses of all sizes. CIOs can use this to their advantage when lobbying for programmes that will strengthen their security posture. Hard facts about the current cyber risk landscape will resonate with senior management. Information about internal threats and how third- party vendors can leave your organisation vulnerable should force any Board to take you seriously.


5. Hitting the ‘suite’ spot


Major IT projects need partners and allies, not bystanders. Ensure you have the understanding and buy-in from all C-suite execs and that decisions have not simply been deferred to the CEO. This is referred to as ‘passive acceptance’, and can have serious consequences for CIOs. Other executives might lose interest in an initiative as it progresses. Approval might be withdrawn, budgets changed, and resources reallocated, preventing IT departments from accomplishing their goals. CIOs should focus on bringing their colleagues on board with their ideas, as well as the details of the project itself. That means keeping other executives up-to-date on project progress and milestones long after approval has been granted.


3. Impact assessment


If your plan has unintended negative consequences on operations beyond the scope of what you considered, there’s a sure chance it will meet with disapproval from senior executives. It’s essential to evaluate how even minor changes may impact an organisation, particularly if there is a risk to customer service level agreements. Focus on the positives. Not every unintended consequence of your initiative will be negative. For example, if you are tasked with implementing an effective vendor risk management programme, this could help mitigate cyber risks and reduce potential data breaches.


4. Furnish the facts


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