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IBS Journal July 2018


37


of baskets and try and take very good care of all of those baskets. I think that is also a philosophy I apply in technical areas





to develop this and left us to it. As soon as it was ready to ship we were shipping enormous volumes. I’m told that the Catalyst 4000 line that came out of this was the second most successful acquisition in Cisco’s history. It ended up being at one point a $4 billion product line for Cisco. So that was one, an exciting adventure. I spent seven years at Cisco as a technical advisor.”


He smiles when asked if that was when he became famous. “Yeah – I got a lot of publicity out of that – ‘here’s a professor involved in a start-up that gets bought by Cisco for a lot of money and so on’”.


The mighty rollerblading duo


“Back at Stanford I met this guy, a PhD student, Sergey Brin, because we were both rollerblading,” says Cheriton. “I was rollerblading inside the computer science building. He came to me for advice about the search technology he was developing with some others. What they wanted to do was licence it. So I helped them and pointed them at an IP lawyer I knew in the Valley. But I also said to them: ‘This is your baby. You’re going to need to raise it’.


“They found no one wanted to licence their search technology including Yahoo. It didn’t go anyplace. So they came back to me and said, ‘okay you’re right. We need to start a company to actually


take this technology further.’ They were running Google inside of the Stanford computer science building with a bunch of patched together hardware and so on. They wanted me to help raise money. So I helped. I got Andy involved and some other people. We raised the initial seed round. I recognised the value in this because what we forget is that in that period the web was growing at an unbelievable rate.


“What you have to remember is that this wasn’t the first search engine – but all the other search engines had been compromised by becoming internet portals and the results were terrible. Google was clearly head and shoulders above everything else. When you look at search, some people look at it narrowly, but in my opinion it’s the most human need and desire that we have beyond the animal level. Our curiosity, our need for information is all about searching for it.


So what was the business model at that point?


“Well, David Sarnoff and the radio pointed the way,” says Cheriton. “Look at how radio developed. You either have to pay for it or you pay for it with advertising. So, it seemed like it was obvious that you could go one way or the other. Even then the subscriber model wasn’t really kicking in. It seemed like a great way to build it from an advertising standpoint. So again, not the first mover but the most successful one.”


I put my eggs in a small number


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