Bionic Auto Parts’ Top Tips for Success 1. Be willing to accept advice about your business and make changes that make you better. 2. Keep up with technology and don’t be afraid of being an early adopter. 3. The customer is number one. 4. Focus on quality at every step. 5. Treat your employees well and they will repay you many times over. 6. Take advantage of the opportunities available through ARA.
Some of the Bionic team celebrating Rosalba Guerrero (third from left) at her baby shower.
the time a part gets to the customer, we expect it to be the best part possible,” Catalano says. “And if we think there might be any question about the part when the customer receives it, we communicate with the customer before we ship.”
Keep EmployeesOn Track with Benefits, Incentives As the business grew, the Catalano’s knew that keep- ing their employees satisfied would be critical to the company’s success. The family has kept that com- mitment for 40 years, and it has repaid them many times over in employee loyalty and motivation. “Our employee turnover is low, and we believe that is because we take care of our employees,” Catalano notes. “At least 40 percent of our employees have been here 20 years or more.”
The company offers a handsome benefits package
that includes a 401(k), a company contribution to the employee health insurance plan and an end-of-year bonus linked to the company’s financial performance. In addition to the bonus, 90 percent of Bionic’s 43 employees areona commission plan, tailored to each individual’s job and responsibilities. It is based on a simple concept that apparently resonates with employees, Catalano explains: Work hard and you’ll make money.
We have learned so many things from seminars and meeting all the other yard owners, its been a pleasure to be part of a great association.
Applicants aspiring to join Bionic’s salesforce must meet stringent hiring qualifications. In addition to hav- ing an outgoing personality, a talent for understand- ing customers and the motivation to provide superior customer service, Bionic Auto Parts requires that its salespeople possess a significant automotive back- ground. “We provide ongoing sales training through semi-
nars, ARA, URG and consultants like Jim Counts, Bill Stevens and Mike Kunkel, but to be successful we believe they need to have an understanding of the automotive (repair) industry,” Catalano notes. Today, Catalano’s son John Jr. and nephew Anthony are working in the business, continuing the family tra- dition of excellence in recycled parts that started more than 40 years ago. Like the blues and deep dish pizza, Bionic Auto Parts plans to just keep getting better.
Lynn Novelli is a freelance writer in Ohio, and a frequent contributor to Automotive Recyclingmagazine.
November-December 2016 | Automotive Recycling 55
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64