enhance biodiversity and use more circular and nature positive practices†††


have been emerging


in parallel with new technological concepts to produce food efficiently and at large scale, while significantly reducing environmental impacts and dependencies, such as through sustainable fisheries (Figure 9). In the market for plant-based meat alternatives, changing preferences have led to an 11 per cent increase in sales in the past year and 29 per cent over the past two years, growing the market to US$5 billion. [35]


Plant-based protein


is becoming price-competitive with the industrial meat market.‡‡‡


GEO-6 shows the advantages for


land use, climate and biodiversity of plant-based diets. The health benefits and escalating concerns about the links between meat consumption and negative impacts on human health are also stimulating consumer interest.


Major food manufacturers such as Unilever are driving sustainability principles in their supply chains. Fast food companies, including McDonalds and Burger King, have introduced plant-based choices. UK supermarket Tesco is leading efforts to reduce food waste and responding to growing consumer demand for plant-based, organic and seasonal foods. New companies producing meat and dairy alternatives, such as Beyond Meat, Impossible Foods and Upfield are seizing the mainstream market. Behavioural changes are also creating space for local and regional alternative companies with local and organic food cooperatives, as well as community-supported agriculture and markets.


These changes point to transformations in how energy, products and food are produced and consumed and how waste is managed, with many opportunities emerging for businesses to further improve their environmental sustainability.


WHY INVEST IN THE TRANSITION TO SUSTAINABLE FISHERIES? Figure 9: Why invest in the transition to sustainable fisheries?


3 billion people rely on fish


as their primary source of protein


Fisheries contribute


$274 billion a year to


global GDP


260 million people


globally are employed directly or indirectly in


fishing. 97% of these are in developing countries


Fisheries could be worth an extra $50 billion


every year if managed sustainably


75% of global fisheries are underperforming The value of the Pacific Halibut fishery has increased by 222%


since the introduction of sustainable management measures


The global fish harvest could be


40% higher


if under sustainable management


††† ‡‡‡


Promoting more sustainable fisheries may require several policy instruments, given the range of contexts in which problems in this sector arise (GEO-6)


Meat production currently uses 77 per cent of agricultural land (GEO-6) Adapt to Survive: Business transformation in a time of uncertainty


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