ERIENCE & VALUE l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l DIVERSITY


• Create a more inclusive sailing environment by conducting outreach to underrepresented communities developing new pathways into the sport


• Develop Youth training curriculum that can be shared across junior programs and community sailing


• Advance the sport of Para Sailing by increasing opportunities to train and compete while advocating for Para Sailing to return to the Paralympic Games


MARKETING AND COMMUNICATIONS


• Create a unified US Sailing voice that delivers a consistent brand position and communication that connects the sailing community


• Highlight an enhanced member experience by leveraging the suite of US Sailing products and services


• Inspire members to increase their engagement with US Sailing and build an affinity for our organization


• Leverage US Sailing resources that will strengthen the bond with member organizations


METRICS


• Member satisfaction, retention, and growth • Volunteer experience and number of certified race officials • Brand perception and affinity • Diversity within membership • Engagement with clubs and programs


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