PROTA C T® ST Y LE GUIDE
TRENDS/CATEGORIES
01. Food OCCASIONS:
ON-THE-GO AT HOME
HOSPITALIT Y CONVENIENCE
POINT-OF-DIFFERENCE
OPPORTUNITIES DURABILIT Y
SECOND LIFE
FARM-TO-PLATE INSPIRATION
SINGLE-USE PLASTIC FRESHNESS & FLAVOUR
02. Lifestyle
OCCASIONS: OUTDOORS
HUMID ENVIRONMENTS ON-THE-GO
RIGHT SIZED PORTIONS SHOW-OFF ON THE SHELF UNBOXING
03. Beverage
OCCASIONS: ON-THE-GO
OUT OF HOME CONVENIENCE
HIGH-DEMAND ENVIRONMENTS (FESTIVALS E TC)
OPPORTUNITIES ENVIRONMENTAL
PACKAGING = PRODUCT TAC TILIT Y
SEAMLESS INTEGRATION CHALLENGE THE CATEGORY ASPIRATION
Over the past decade this category has greatly diversified in offering and innova- tion. We have seen consumer behaviour shift out of the home to on-the-go, an increased need to satisfy your thirst anywhere and anytime. However, despite this rapid change in behaviour, much of the materials we see in packaging remain the same - glass, plastic, and in many markets, aluminium is the standard.
OPPORTUNITIES ENVIRONMENTAL
PACKAGING = PRODUCT
PACKAGING = FUNCTION CHALLENGE THE CATEGORY
A category that is as sensitive to trends as it is expansive, it presents packaging opportunities that truly catch the eye. Allowing for an exploration of shape and form that is truly unique to each product and consumer, the Lifestyle Category celebrates how packaging can be an integral part of the product experience. Bringing the steel packaging out of the cupboard and into day-to-day life, there is also an opportunity to add as much product value as efficiently minimising waste.
As the offering in the Food category continues to grow, we have landed in a persistent spiral of over-packaged, disposable and unsustainable solutions. Today, this category allows us to challenge the status quo.
TATA STEEL
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