PROTA C T® ST Y LE GUIDE
TRENDS/CATEGORIES
01. Convenience KEYWORDS: TRAVEL-SIZE
PERSONALISATION DISPOSABLE SHAREABLE
On-the-go lifestyles are quickly becoming a standard, and this means that life tends to happen in more than one place. Hence, consumers not only seek products that fit into their everyday needs, but also ones that offer right-sized moments of indulgence at any time and place. In the future, convenience will no longer compromise on practicality nor on high-end experience. We will see pack- aging that is tailored to meet needs at every stage of the consumer experience, offering both more value and possibilities.
02. Premium experiences KEYWORDS:
SENSORIAL CRAFTED
03. Circularity KEYWORDS:
SUSTAINABILIT Y SECOND-LIFE CONSCIOUS
MINIMAL WASTE
INTERNET OF THINGS LAYERS ART
As more consumers tend to have seen everything, and done everything, they seek exploration and experiences that make them feel more than the standard. They seek to be amazed! Stimulating the senses, through textures, colours, smells, sounds, invisible tech, and colours that stand out can shift the properties of pack- aging materials into next-level experiences. Ultimately, giving packaging a new kind of craftsmanship, that is both engaging and smart.
Sustainable materials are made to last, but their purpose today doesn’t need to be their first and last. With the possibility of circular life cycles there’s an opportunity to celebrate and communicate a product’s many lives, where manufacturing is responsible and thought through and where doing good and being kind to the planet is just as important as looking good.
Within circularity there also exists the opportunity for initiatives that give back and the possibilities of packaging being re-born to experience second-lives where they are re-used, recycled, or re-purposed and where disposability and waste is minimal.
TATA STEEL
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