A Binge-worthy Lifestyle


Last year, US adults spent an average of four hours a day watching traditional television and 221.8m people tuned in for 73 minutes per day to watch streaming video. In a recent report by Fluent LLC, 67% of internet users watch streaming television; and surprisingly, 61% also still watch TV on cable. It’s not just Millennials who endorse the sharing economy, though: while 77% of Millennials say they use streaming services, 65% of non-Millennials use it as well (not too large of a gap)! When asked why they subscribed to these services, respondents reported the following, in order:


34% 29% 18% 7%


Low cost


The convenience of watching content on any device Access to original content Access to syndicated content


At the end of 2017, Netflix had 128 million subscribers, with 61% of Millennials paying their monthly dues, followed by Amazon with 85.3 million and Hulu with 32 million subscribers. Netflix’s market leadership is attributed not only to being the first-to-market disruptor over two decades ago, but also for consistently rolling out quality content and innovating its user experience. Te company is currently working on mobile-only versions of its original content, to ensure those shows flow smoothly on those devices, and is also experimenting with interactive storytelling technology, allowing viewers to vote and determine the outcomes of characters and situations.


Original content is a massive opportunity for these companies. Netflix noted it would spend between $7b and $8b on original content this year, with its shows like Te Defenders and Fuller House matching the scale of cable viewing audiences of Te Big Bang Teory and last fall’s Texas A&M vs. University of Alabama football game. While Amazon Studios were nominated for 15 Primetime Emmy Awards, Hulu’s original series Te Handmaid’s Tale won one for Best Drama.


When it comes to distilling the essence of this success, streaming services offer comfort, control, and variety, all at a remarkably low price. While licensing content at attractions – such as traveling exhibits or IP-based rides – carries with it surges in attendance and brand recognition, streaming media services are enjoying the control and flexibility that come with original content. Lastly, Netflix remains in the lead because it continues to push the boundaries of technology and innovate on the user experience – something every destination should aspire to accomplish year- over-year.


ENTERTAINMENT SHARING APPS


83% 69% 47% 36% 25% 11%


58% 59% 68%


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