Wallet + Time Share


No, we’re not about to try and sell you a one-tenth share of a lovely beachside condo in Boca Raton (although that sounds quite wonderful this time of year). However, time is truly of the essence, and the days and hours of people’s lives they’re willing to spend at your destination are ever-dwindling. After tackling the necessities of sleep, work, dining, and managing family and house needs, leisure time is a small, and hot, commodity – and countless attractions and services, outside your doors, are competing for that time.


‘SHARE OF WALLET‘ is the percentage of disposable income that a business is able to capture from a single consumer.


For example, let’s say the Kapoors just hit pay-day on Friday and arrive at your attraction Saturday morning with $800 of disposable income (money after taxes and bills) for the week. When Mrs. Kapoor opens her wallet at the ticket counter, what portion of her weekly disposable income will she spend on you for the day/weekend? If she spends $100, you’ve gotten 13% of the Kapoor’s Share of Wallet.


2015 MOVEHUB REPORT Average disposable income per American


$3,258 per month ($815/week) *number varies widely across the United States


When analyzing competition, we most often consider the other brick- and-mortar attractions in our direct market: the other museums, zoos, theme parks, aquariums, theaters, FECs, etc. However, there is a large, diverse, and tempting selection of other entertainment outlets that don’t fall in line with our traditional peers: festivals, sports, tabletop games, watching TV, and exercise. In this issue of Destinology, we explore the other competitors, reveal their popularity and trends, and work to understand their success. Equipped with this information, you can make key management decisions to capitalize on the appeal of these different pastimes and coordinate your efforts to partner with them, increasing your share of guests’ time and wallets.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8