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NEWS & TRENDS


NEWS, VIEWS & TRENDS


GREEN


Changes for family travellers


International travel requirements for children heading for South Africa have been relaxed — as of December 2018, certain categories of child travellers are now exempt from presenting supporting documents (such as unabridged birth certificates) at ports of entry. Children who are foreign nationals from countries where visas are not required — such as the UK — may be asked to produce supporting documents upon entry. Even though it’s not compulsory to produce them, travellers are strongly advised to carry the documents as they may be requested in certain instances.


INCENTIVES


South Africa’s National Department of Tourism has created a three-year Green Tourism Incentive Programme to encourage tourism businesses to invest in sustainable water management systems, energy- efficiency measures and cleaner, renewable energy generation including solar, wind and heat pumps. Qualifying enterprises receive a heavily discounted energy efficiency audit plus grant funding. tourism.gov.za


Virtual reality sets minds racing


Last year, South African Tourism ran a multi-sensory marketing campaign in five UK cities: London, Birmingham, Cardiff, Glasgow and Manchester. Safari and city experiences were the South Africa attractions British travellers were most excited about.


8


Visitors to the Discover Your South Africa attraction were invited to walk through a series of rooms depicting South Africa’s finest scenery, food and wine, cultural roots, city lifestyles, safaris and wildlife-watching opportunities through visuals, sounds, smells and tastings.


An EEG sensor recorded the electrical activity in each participant’s brain to measure which aspects of the experience they found most stimulating. Using this data, each person was given a profile that travel experts then used as the starting point for a tailor-made itinerary.


# H O W T O S E L L SO U T H A F RI C A Overall, safari and city lifestyle


experiences generated the most interest and enthusiasm, followed by culture. Participants in Birmingham were particularly excited about seeing animals in the wild. In London, the cultural experience was the most popular segment of all for participants.


WORDS: EMMA GREGG. IMAGES: GETTY


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