22ND JANUARY 2026


THE BUSINESS GUIDE AN ADVERTISEMENT FEATURE DISTRIBUTED WITH The growth secret


Tech, Software & Marketing 9


The businesses scaling fastest in London aren’t the ones with the biggest budgets


T ey’re the businesses who cracked the


code routine, early: focus on


automate the


the strategic.


While competitors manually update spreadsheets, leading SMBs use fl exible, cloud-based systems like Zigafl ow to handle quotes, customer tracking and invoicing automatically. T e easy-to-use platform connects everything — from initial enquiry to fi nal payment — with robust API feeds syncing to a wide range of other systems. T e competitive advantage isn’t subtle. T ese businesses respond to enquiries in minutes, not hours.


T ey never lose track of opportunities. T eir teams spend time acquiring customers, not administering them. Perfect for businesses selling products and associated services, smart


London businesses are


choosing systems that adapt to their workfl ow rather than forcing them to adapt. From £19 monthly.


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People before platforms


Across industries, organisations are investing heavily in automation and AI to improve productivity and reduce pressure on teams


Yet many discover the same pattern: the pressure doesn’t come from a lack of the right tools, but from misalignment, inconsistent training and unclear communication. Revenue performance is rarely a tooling issue; it’s a human one. T is belief shapes USPEH, the


female-founded RevOps and Platinum HubSpot Solutions Partner created by Eli Zheleva just one year ago. Now a fi ve-person team, the company blends rigorous operational design with the behavioural insight behind Zheleva’s ‘RevOps T erapist’ work. T e approach centres on a simple truth: businesses behave like human systems. T eir results depend on the quality of expectations, communication and emotional


safety


within teams. USPEH observes these


human patterns in every sector. Organisations form habits, avoid diffi cult conversations, rely on assumptions and drift into processes that no longer refl ect how the business actually works. Leaders often calculate the visible cost of implementing


new Eli Zheleva systems, but


underestimate the much greater cost of not investing in their people — the


duplicated work, slow decisions and low trust that erode revenue, not to mention team morale, long before AI is introduced. To resolve these issues, USPEH its proprietary


applies U-S-P-E-H


Framework: Understand, Streamline, Prioritise, Execute, Handover. T is methodology ensures every operational or technical decision — from data modelling to automation deployment — is guided by a human- centred assessment. It forces clients to identify the root causes of friction before refi ning processes, and ensures proper handover so staff feel confi dent and supported. By restoring genuine alignment across marketing, sales and service, the fi rm demonstrates


how human


conduct directly shapes revenue outcomes. T is foundation is


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essential as AI becomes more embedded in business


operations.


As USPEH notes, technology amplifi es whatever systems and behaviours already exist. When expectations are aligned and processes are


clear, automation and AI multiply productivity. When defi nitions vary or data is untrusted, AI exposes the instability. USPEH’s own growth refl ects philosophy.


its


thoughtful behaviour


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training enabled


Strong a


and one-person


USPEH’s proprietary U-S-P-E-H Framework ensures every decision is guided by a human- centred assessment


consultancy to scale into a multi- specialist team within a year. As organisations plan for the coming decade, the competitive advantage will belong to those who invest in their people as deliberately as they invest in their platforms — aligning the human system fi rst, then letting automation and AI multiply the results.


E: hello@uspeh.co.uk uspeh.co.uk


systems, aligned


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