22ND JANUARY 2026


THE BUSINESS GUIDE AN ADVERTISEMENT FEATURE DISTRIBUTED WITH You deserve better IT


For many organisations, technology works quietly in the background — until it doesn’t


Systems that once supported growth can become points of friction, risk or hidden cost, often without senior leaders realising until issues surface. T is reality led brother and sister duo Taj Chana and Rupi Chana to found Postremo IT. Based in Canary Wharf, Postremo


IT operates across Europe, North America, the Middle East and Asia. Drawing on thier combined experience


across enterprise IT,


cloud infrastructure and technology consulting, the founders challenge a long-standing issue: IT services that are reactive, transactional and disconnected from business strategy. Central to Postremo IT’s philosophy


is the belief that every organisation should operate on a secure, resilient and operationally sound IT foundation. Too often, businesses assume their infrastructure is ‘good enough’ because it functions day- to-day, overlooking risks related to security, scalability, compliance or cost. Postremo IT addresses this gap, combining managed IT services with strategic consultancy. With


cyber threats becoming


more sophisticated and regulatory requirements tightening, cyber security can no longer be an afterthought. Postremo IT integrates security into every layer of its service delivery, from infrastructure design to ongoing monitoring and incident response. T e company ensures


T: 020 7550 9103 postremoit.com


Tech, Software & Marketing 11


protection is proportionate, practical and aligned with business priorities. T e company takes a partnership-


led approach, working closely with leadership teams to understand how technology supports commercial objectives. T is enables Postremo IT to design and manage environments that reduce risk while supporting growth,


transformation and


operational confi dence. Postremo IT works with clients


across fi nancial services, government, the non-profi t sector and other industries, bringing proven best practice while remaining sensitive to sector-specifi c pressures. To discover how Postremo IT


can strengthen your organisation’s technology foundation and support your strategic objectives, contact the team today for a consultation.


Ready to transform your IT? Contact Postremo IT for a consultation.


Measure what your customers feel


Marketing teams know every campaign sparks a feeling


However, most tools can’t tell you what that feeling was, who felt it or why it happened. Traditional brand tracking shows what people recall, not what drove them to make that choice.


Traction changes that Brands such as Carling, Whittards, Fyxer AI, Shiseido and many more use Traction to measure the impact of every brand moment. Traction tracks real-time consumer perceptions, revealing


the strength of your


customer relationships and what drives them. It’s like a health app for your brand, not a quarterly check-up. Traction’s relationship framework


captures the cues that trigger interest, trust, excitement or rejection. For marketing teams, this unlocks


something powerful — creative, packaging and brand strategy shaped by evidence rather than instinct. When feelings become measurable, ideas


become testable, budgets


become defensible and decisions become faster.


What this looks like in practice Before making a major investment in TikTok, a premium beauty brand used Traction to understand how younger audiences would respond to


its


content on the platform. T e brand tested multiple creative strategies on TikTok. Traction’s in-house marketing strategy team pinpointed


which approaches resonated most strongly


and, crucially, why. One


strategy clearly stood out, driving meaningful gains in brand value, connection and diff erentiation. T ose insights directly shaped the brand’s TikTok campaigns, resulting in a fi vefold increase in add-to-cart rates and a fourfold increase in average order value. For leaders under pressure to


prove what’s working for their brand, Traction turns consumer feeling into commercial clarity.


To see how it works, scan the QR code or visit brandtraction.co.uk


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