18 • Tech, Software & Marketing


New Year Business Guide - brought to you by APL Media • Wednesday 14 January 2026 ADVERTISEMENT FEATURE Finding the sweet spot in marketing AI


Click introduces Sweetspot, a new suite of AI-powered marketing solutions helping businesses automate smarter, engage faster and grow stronger across any CRM environment


As marketing teams look ahead to 2026, one theme dominates the conversation — artifi cial intelligence. Yet, amid the excitement, many marketers still struggle to turn AI’s promise into practical impact. That’s where Sweetspot can come in. For over 15 years, Click has been


helping organisations connect marketing and sales through data-driven automation, earning a reputation as a premier marketing automation provider for Microsoft Dynamics 365 users. Sweetspot is Click’s new suite of AI-driven tools designed to make intelligent marketing accessible, intuitive and eff ective. Rather than overwhelming


marketers with complexity, Sweetspot aims to fi nd that balance — the ‘sweet spot’ — where advanced automation meets simplicity. At the centre of Sweetspot are


its Agentic AI Marketing Agents — intelligent assistants designed, built and trained for each customer by Click’s own team of marketing- experienced AI architects. These aren’t off -the-shelf tools; each agent learns from a company’s data, brand tone and workfl ows to deliver real, measurable value. From the Website Chat Agent that engages visitors in real time to the Support Agent that automates responses, the Blog Creation Agent that produces fresh content and the Marketing Development Rep Agent that nurtures leads individually, these AI-driven partners help businesses extend capacity, improve customer experience and accelerate revenue.


Beyond the agents, Sweetspot also


includes a powerful AI dashboard that turns marketing and CRM data into predictive insights, showing which campaigns drive the highest ROI and where a business should focus next. Its AI Content Management System gives marketers a central hub for brand assets and instantly generates on-brand emails, landing pages, forms and surveys. This helps to ensure that every touchpoint refl ects a company’s unique identity. While Click remains a premier


marketing automation platform for Microsoft Dynamics 365 users, Sweetspot takes that expertise beyond any single system. It’s CRM- agnostic, connecting seamlessly across platforms so that businesses can innovate freely — helping to future-proof their investment in marketing intelligence.


Fully trained AI Agents for Marketers


Throughout its history, Click


sweetspot™ is AI innovation by Click


clickdimensions.com/sweetspot


has helped organisations connect marketing and sales through trusted, data-driven automation. Now, with Sweetspot, it delivers the next evolution to businesses: practical AI that doesn’t just analyse or predict — it also acts.


For forward-thinking executives,


the question is no longer whether to adopt AI, but how to do it with measurable impact. Click and Sweetspot off er the answer: intelligent marketing that’s grounded in real- world results, helping businesses turn technology into growth.


For further information Visit: clickdimensions.com/sweetspot T: 0800 069 8170


Rather than feeling threatened by technology, employees are embracing it - becoming more productive, creative and motivated.


Transformation in action


AI and CRM: The smart advantage


Across every sector, digital transformation is no longer optional. The winners are those connecting people, data and insight through intelligent systems.


With smartAI and Microsoft Dynamics CRM, digital transformation is no longer a future goal but the new standard for success.


A new era of intelligent business


In today’s economy, customers expect instant answers, seamless experiences and personalised service. For many SMEs, that means embracing the same kind of digital sophistication once reserved for big corporations. That’s where smartimpact comes in - a leading UK Microsoft Partner helping organisations use AI and CRM to


simplify processes, make faster decisions and free staff to focus on what matters most.


smartimpact’s smartAI platform adds intelligence to Microsoft Dynamics 365, connecting data, automation and communication into one coordinated system. Every deployment is tailored to that customer’s tone and style, typically implemented within weeks, and includes full staff training so teams become confident AI users and prompt-building experts.


Time saved 25% New revenue 1m To implement 3wks


Also in 2023, smartimpact used AI to automate a major UK training SME so they can scrutinise incoming certificates and decide whether they qualify the sender for a particular level of accreditation. Since then, 80 per cent of its monthly certificates are


Two years ago, The Fire Industry Association (FIA) used CRM and smartAI to revolutionise its operations: saving 1,500 staff days a year, cutting costs by £800,000, also generating over £1 million in new revenue.


Marketing content that once took weeks now takes four days, and the association runs 40 events a year with just two staff.


processed automatically, so the staff can focus on the more complex 20% of cases - greatly improving accuracy and staff morale and giving its leaders time to focus on growth.


Award-winning innovation


At the Memcom Excellence Awards 2025, smartimpact won three national titles - Best Use of Technology, Best Transformation Project, and Best Agency or Sector Supplier of the Year - recognising its leadership in helping UK organisations modernise with AI.


Every smartAI CRM solution connects people, process and purpose - turning data into decisions, and ambition into action.


Discover your transformation journey at:


smartimpact.co.uk/intelligentsolutions


+44 (0)845 544 2043 info@smartimpact.co.uk


Scan the QR code to see how smartimpact’s CRM and AI can power your business.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28