Countryside Living - brought to you by APL Media • Wednesday 7 August 2024


Country Sports & Days Out • 13 ADVERTISEMENT FEATURE


A countryside trip with Purdey Get ready for the season ahead with Purdey, always inspired by the great outdoors


There’s something about being in the heart of the countryside that brings out the best of British, whether up in the Highlands of Scotland or down in the valleys of Exmoor, across the beautiful landscapes of the West Country, Wales, Yorkshire and beyond. James Purdey & Sons is rooted in these hills and dales, founded as a shooting brand in 1814 and long-standing champion of the culture of the countryside. The process of investing in a


Purdey shotgun or rifle is no small undertaking, with an extensive list of variables for what might feel like a relatively compact item. Each one is handmade by skilled craſtspeople at the Purdey factory in London, and depending on the model can take up to two years to build from scratch. From the mechanical details to


the engraving, embellishment and finishes, it’s all of the finer details that can enhance the whole shooting experience. The current range of Purdey guns


and rifles includes eight models, each of which has as many as five action sizes, scaled to suit specific calibres. Together, there are up to 30 potential actions to select from, based upon each individual’s requirements. When all the different permutations are combined, there are over 75,000 options to choose from. The skill of the team lies in narrowing these down, using decades of combined experience to create a bespoke specification each time. The brand strikes an impressive


balance of honouring 210 years of tradition, while remaining consistently at the forefront of


innovation in gunmaking. The impetus behind this quest for the new is quintessentially Purdey. “We accept that we’re going to end up building guns that will outlast us, so we’re always seeking to understand what’s possible,” says gunroom manager Dr Nicholas Harlow. Purdey is trusted throughout the


wider shooting community, the go-to reference for everything from appropriate ammunition to shooting weekend etiquette. A centuries-old institution with a future-forward outlook, Purdey is well versed in the nature of shooting today: more relaxed than ever before, though still with high standards and quality to uphold. The best place to put this world-


class gunmaking into practice? Purdey at the Royal Berkshire shooting school — around an hour from central London, it’s where those in the know go to learn from the best instructors in the business and test out the various models before making an investment. Open to all levels of experience,


and hosting everything from stand- out corporate and charity days to private tuition, the shooting school is where Purdey comes to life. The team there have over 125 years of combined experience and offer sessions for groups or one-to-one. From February to October they also host ‘Really Wild’ clay days across some of the most beautiful estates in the home counties and Cotswolds. The school is a pioneer of simulated


beyond. Taking inspiration from the outdoors, the brand stands as a reminder to enjoy the great British countryside to the full.


For more info


Visit: purdey.com T: 020 7499 1801 Store Location: 57-58 South Audley Street, London W1K 2ED


wild bird shooting experiences that are designed to be just as exhilarating as the real thing. Purdey is constantly innovating


to ensure it’s ready for anything, anticipating the ever-changing shooting landscape and forging a sure path for the next century and


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