32 Te Travel Guide Worldwide Travel
Promotional Content • Saturday 13 May 2023
A blue ocean shift for Villa Resorts Transformation and rebranding of its properties
L
eading Maldivian hotel brand Villa Hotels & Resorts has announced its
Rooms, restaurants and public areas transforma-
tion to Villa Resorts, debuting the refreshed brand. Beyond a simplified name and new
visual identity for the parent brand, each resort has been repositioned behind a unique resort concept, encompassing
improved products,
elevated service, innovative program- ming and brilliant communication to create real value for guests. Since 1986, Villa Resorts has devel-
oped and successfully run more than 1,100 rooms distributed across its five private island resorts: five-star Sun Island, five-star Paradise Island, five- star Royal Island, four-star Holiday Island, and three-star Fun Island. Two brand new islands are also in develop- ment, expanding the group’s portfolio to seven properties. Now, as the next generation of the
family-owned and locally-run business takes over, Villa Resorts is readying itself for the next generation of travellers. Working in partnership with Luxury
Branding, the leading luxury hospi- tality consultancy, Villa Resorts has
Rooms, restaurants and public areas have been upgraded and refurbished with stunning interiors by London-based design studio, House Nine
undertaken a brand-led transforma- tion of its entire company. At the heart of the organisation, a
new vision, purpose and values serve as its guiding lights, ensuring that progress is rooted in a shared ideology. As one of only a few brands in the
Maldives that’s owned, operated and wholly run by locals, Villa Resorts is driven by the personal vocation of returning its guests to a stronger place in their lives. Tis important purpose is accomplished through the natural beauty of the destination combined with the native warmth of its people.
have been upgraded and refurbished with stunning interiors by London- based design studio, House Nine. Led by Jojo Barr, her team of trusted and skilled crafts and tradesmen have translated the new resort concepts for each island into beautiful and func- tioning physical environments. F&B concepts have undergone
comprehensive modernisation under the guidance and training of Food Concepts 360, led by lauded Irish chef Conrad Gallagher, who’s collaborated with the executive chefs on each island to conceptualise and deliver refreshed dining experiences. Sandstone, a label of award-winning
South African wines and MCC exclu- sive to Villa Resorts, has been curated by world-renowned sommelier Kent Scheermeyer. Te name Sandstone celebrates the merging of two countries and two landscapes, from the stone mountains of the Cape’s vineyards to the sandy shores of the Maldives. Te Sandstone collection comprises two whites, a sauvignon blanc and char- donnay; two reds, a pinot noir and merlot; as well as a rosé. Te collection also includes a Méthode Cap Classique and a rosé sparkling wine. In collaboration with Cape Town
coffee roastery, Deluxe Coffeeworks, Villa Resorts has developed its own coffee brand: Press & Pot. Villa Resorts ethically sources and imports its own green beans and roasts them on-site at Villa Nautica for distribution across all of the brand’s islands. On-site, Press & Pot coffee is served by expertly trained baristas, and sold through various retail channels for guests to enjoy at home, too.
villaresorts.com
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