Saturday 25 September 2021 • Promotional Content
T e Travel Guide 17
The incredible
story of a watch that saved lives
The story comes to light
a Second World War relic containing a Milus Instant Date watch from 1940. T e historian referred to the item as a ‘Life Barter Kit’, a term that was, up until that date, unknown to Milus. Nevertheless, the brand was immedi- ately intrigued and undertook exten- sive research to seek out the truth of this extraordinary story. After intensive digging, Milus discovered that
I the Life Barter Kit
was a rubber-sealed carrying pouch given to US Navy pilots during the war, which contained bartering items in case they were captured by the enemy. T e trinkets included a gold ring, a pendant and, yes, a Milus watch.
The new Snow Star In 2019, 100 years after the brand was founded, Milus presented a new take on the historical Snow Star. T e new watch was designed to pay homage to the rich heritage of the brand while
n 2010, Milus was contacted by an American military historian who notifi ed the brand he owned
showcasing the excellence of the
Swiss watchmaking industry. Today’s reedition of the Snow Star
is built with as durable materials as its predecessor. Protected by a solid 904L stainless steel casing, the ETA 2892A2, in its most advanced version, provides 42 hours of power reserve and is fi tted with a custom Milus oscillating wheel. Two rhodi- um-plated and diamond-shaped dauphine hands linger on the applied hour and minute hour-markers, a slim-line second hand sweeps the sunbrushed dial. Resolutely sporty, the red of the date window, placed at three o’clock, matches the red inscrip- tion of ‘Automatic’. T is new accent of colour claims the power of new blood without betraying its original hues. Secured by a 904L pin buckle clasp, the choice of a leather-lined textile strap leaves the spotlight for the Snow Star itself. T e Snow Star is available in three
versions each with a distinctive colour: Silver Sky, Night Black and Ice Blue.
Apply SNOW10 on
milus.com
for an exceptional 10% discount. Valid until 28 October 2021.
The company Founded in 1919, Milus is a 101-year-old, independent, fami- ly-owned company that’s anchored in Biel, the heart of the Swiss watch- making cradle, where it was created. T roughout its history, Milus has always surprised and amazed the watch
community, oscillating
between classical and contempo- rary collections. From luxurious to eminently refi ned, Milus watches have been at the forefront of the horo- logical industry both in precision and technological innovation. T e brand excels in creating timepieces that combine mechanical fi neness timeless design.
and
milus.com
After three successive gener-
ations of craftsmanship, a new team, headed by the legendary Luc Tissot, a descendant of the famous watch brand of the same name, is at the helm. T ey’ve worked hard to create and develop a watchmaking model close to its territory, fairly and authentically.
MILUS INTERNATIONAL SA Reuchenettestrasse 19 2502 Biel/Bienne Switzerland
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
