Contents CPA MAGAZINE FEBRUARY/MARCH 2018 38 NEWS ETC.
Globetrotting 6 News From Around the World
Crosscountry 7 Canada at a Glance
Variables 8 “Hello, I Am Not Born Yet and I Will Be Your Server”
By the Numbers 60
Blowing Hot and Cold
FEATURES
Why It’s Better to Make Cellphones in China
28
Why can’t we bring back all those factories that have gone offshore? Why can’t we source and manufacture everything here?
“Like” Is Not Enough 34
Brands are spending more and more on social media, hoping to increase exposure. Is the payoff worth the investment?
Algorithms Are Everywhere 38
They can be useful in our lives, but do they know too much about us? Some companies may not want you to know the answer
COLUMNS Editor’s Note 2
Canadian Issues 22 Should We Tax the Robots?
From Here to Equality 24
Are the Chickens Coming Home to Roost?
For more contents:
cpacanada.ca/ cpamagazine
DEPARTMENTS Letters 4
Professional Matters 10
CPA Canada’s online learning environment gets a faceliſt 10
Ethics and The CPA Way 11
The digital shiſt 12
Standards Digest 13 PSAB Stakeholder Input Wanted
AASB Welcomes New Chair
Workplace 14
Profile 14 News 15 Management 16 Leadership 21
Technophilia 26
Bookkeeping Is Dead — Long Live Accounting 26
Tech Review 27
On the Money 44 Financial News and Advice 44
Where to Stash Your Cash? 45
Fraud 46 Scams and Shams 46 High Crimes 48
After Hours 50 Profile 50 Food 51 Health 52 Book Review 53 Travel: Seoul 54
FEBRUARY/MARCH 2018 | CPA MAGAZINE | 1
Cover: Stuart Kinlough/Ikon/Getty
This page: Paul Bradbury/Hoxton/Getty
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