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Contents CPA MAGAZINE FEBRUARY/MARCH 2018 38 NEWS ETC.


Globetrotting 6 News From Around the World


Crosscountry 7 Canada at a Glance


Variables 8 “Hello, I Am Not Born Yet and I Will Be Your Server”


By the Numbers 60


Blowing Hot and Cold


FEATURES


Why It’s Better to Make Cellphones in China


28


Why can’t we bring back all those factories that have gone offshore? Why can’t we source and manufacture everything here?


“Like” Is Not Enough 34


Brands are spending more and more on social media, hoping to increase exposure. Is the payoff worth the investment?


Algorithms Are Everywhere 38


They can be useful in our lives, but do they know too much about us? Some companies may not want you to know the answer


COLUMNS Editor’s Note 2


Canadian Issues 22 Should We Tax the Robots?


From Here to Equality 24


Are the Chickens Coming Home to Roost?


For more contents: cpacanada.ca/ cpamagazine


DEPARTMENTS Letters 4


Professional Matters 10


CPA Canada’s online learning environment gets a faceliſt 10


Ethics and The CPA Way 11


The digital shiſt 12


Standards Digest 13 PSAB Stakeholder Input Wanted


AASB Welcomes New Chair


Workplace 14


Profile 14 News 15 Management 16 Leadership 21


Technophilia 26


Bookkeeping Is Dead — Long Live Accounting 26


Tech Review 27


On the Money 44 Financial News and Advice 44


Where to Stash Your Cash? 45


Fraud 46 Scams and Shams 46 High Crimes 48


After Hours 50 Profile 50 Food 51 Health 52 Book Review 53 Travel: Seoul 54


FEBRUARY/MARCH 2018 | CPA MAGAZINE | 1


Cover: Stuart Kinlough/Ikon/Getty


This page: Paul Bradbury/Hoxton/Getty

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