Professional Matters NEWS AND VIEWS FOR MEMBERS BRANDING
CPA Canada kicks off new brand advertising campaign
IF YOU WANT TO KNOW how to succeed in a business world disrupted by change, “Ask a CPA.” That’s the theme of the campaign launching this month.
The campaign consists of a TV commercial, clever change-oriented billboards and ads, and articles that will appear in English and French newspapers, magazines and websites over the next seven months. There will also be special engagements with CBC’s Dragon’s Den. The multiplatform campaign seeks to engage businesses across Canada by illustrating how CPAs use their expertise, data analysis and strategic vision to steer success in an ever-changing marketplace.
INNOVATION
The Canadian Ideal of Good Business
CPA CANADA’S annual report for fi scal 2016-’17 shares the story of an innovative organization that exists to empower CPAs while enhancing economic prosperity and social development. The report explains how CPA Canada will future-proof the profession through activities that enable, champion and safeguard the Canadian ideal of good business. The report also highlights CPA Canada’s global leadership
on key issues such as sustainability, digital transformation and inclusive growth. Download a copy at
cpacanada.ca/annualreport.
DATA DIVING
How do Canadians access the internet?
Use of a personal desktop or laptop
Use of a mobile device, such as smartphone or tablet
49%
Use a work desktop or laptop 16%
Use a public computer, such as in a library
Smart TV
2% 3%
Video game console 1%
Other 8% Do not have access to the internet
Source: The 2017 CPA Canada Fraud Survey was conducted by Harris Poll via telephone between January 31 and February 8, with a national random sample of 1,001 adult Canadians aged 18 years and over and is considered accurate to within ±3.1%, 19 times out of 20. A background document is available online at
cpacanada.ca/fraud.
81% 81%
Chartered Professional Accountants of Canada Notice of Annual General Meeting Québec City, Québec, September 27, 2017
The fifth Annual General Meeting of the members of Chartered Professional Accountants of Canada will be held in the Fairmont Château Frontenac Hotel, One rue des Carrières, Québec City, Québec, Canada, on Wednesday, September 27, 2017, at 09:00 hours (Local Time) for the reception of the financial statements of CPA Canada for the fiscal year ended March 31, 2017, together with the public accountant’s report thereon; the appointment of a public accountant for the current fiscal year; and for the transaction of such other business as may properly come before the meeting.
Dated this 25th day of August 2017
Joy Thomas, MBA, FCPA, FCMA, C.Dir. President & CEO
Alain Côté, ICD.D, FCPA, FCA Chair of the Board of Directors
10 | CPA MAGAZINE | SEPTEMBER 2017
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