that was completed, we also needed to manage the artists. So it naturally happened that we needed all of those roles in one company and that’s how K-pop got to where it is right now.”
What areas of the business are you most focused on right now? “The three main pillars, or the engine, would be our casting and training system, A&R, where we develop the music, and management. It became very important for the company to take the role of guiding the artists, to sometimes be a teacher and develop them in the right way. It’s different managing one artist or one singer, compared to managing a group with six or seven members in it, so all of that is very important for us to maintain the company’s success.”
Naevis recently became the first virtual SM act – what is your stance on AI and its general impact on the industry? “We now have a virtual artist in Naevis, so we are looking at many interesting ways to develop our business that are tied to AI
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technologies, but only in an effective and interesting way that suits our company and the industry itself. The technology is now in a place where we can actually use it when writing lyrics or creating very basic music. But while AI can add value, we value human creativity more. AI could help us, it could help us save on budget, or by allowing us to work more quickly so we can then create more content for fans. Still, we feel like [what we do] can’t be done without human creativity and manpower, so it’s more important for us to embed that message and our legacy.”
Following the launch of DearAlice, are you planning to work with more UK acts?
“First of all, they just debuted recently, it has not been even a half year. So, we know that they haven’t gained that popularity we are aiming for yet, but we have [high hopes]. I personally met the members when they were in Korea in training and they are great individuals and have great potential as a group. [In terms of more
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