MEETINGS
Three Ways to Dramatically Improve Remote Meetings
AV UTUKURI
To be perfectly blunt, most remote meetings suck. Stuck in endless meetings where we are distracted and disconnected, we often find it difficult to pay attention. How many meetings can you even remember from the past week – let alone the past month? It’s all getting to be one long meeting blur. Most of us feel more drained during a full day of remote meetings than we do from the non-stop activity of an in-person meeting. Frankly, we’re just exhausted.
This is not good for anyone trying to sell in the remote meeting world. If you can’t differentiate yourself or your products and services – or make a lasting impression – how will your
prospects even remember your pitch so you can close the deal?
ZOOMHELL IS REAL #PowerPointFatigue and the
10 | SEPTEMBER/OCTOBER 2022 SELLING POWER © 2022 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.
#ZoomHell phenomenon are real, and they dramatically reduce your ability to sell and connect with your prospects. The root cause is sensory deprivation. There is a psychologi- cal explanation rooted in the pro- cesses that trigger mental fatigue. A core psychological component of fatigue is a rewards/costs trade-off that happens in our minds uncon- sciously. For everything we do, there is a trade-off between the likely rewards versus the cost of engag- ing in the activity. For instance, functional MRI data reveals that live face-to-face interactions trigger far more neural activity involving reward compared to viewing recordings. So, more active social connection is associated with more perceived reward, which in turn affects the very neurological pathways modulating alertness versus fatigue. Engage your customers, and chemicals such as dopamine (happi- ness) and oxytocin (social bonding), trigger brain structures associated with reward. This increases alertness, energy, and motivation – the opposite of fatigue.
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