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2020 has been a year no one will forget. The global pandemic has caused us all to adapt how we live and work, and with travel on pause for much of the year, we’ve all been left dreaming about future adventures.


Hollie-Rae Brader editor, Aspire


hollie@travelweekly.co.uk +44 (0) 20 7881 4853


@aspiretravel instagram.com/aspiretravelclub


The crisis has forced us all to reconsider our priorities, shuffle around our travel wish lists and focus on what really matters – all of this is reflected in the 2021 edition of our annual Wish List survey. Now in its fourth year, The Wish List highlights the most-desired travel experiences of Aspire agents’ clients, reflecting their priorities for the year ahead. In prior years, the list has covered all seven continents, and has spanned everything from staple bucket-list experiences to unique and unusual activities. This edition’s results make for very interesting reading and highlight a narrower list of experiences that reflect two key, but very different, trends: a yearning to fulfil extended bucket-list style trips and an ambition to dive deeper into closer-to-home destinations that may previously have been taken for granted.


I hope this list of the top-15 most-desired experiences inspires you and your clients to travel again and to start ticking off some of the adventures we’ve all been forced to put on hold this year. Thank you to the Aspire agent readers who shared their clients’ wish lists and insight, especially during a time when you’re facing such challenging conditions. Thanks also to our sponsor, Air Charter Service, for their support in helping us to showcase the most sought-after experiences.


The Wish List by Aspire is published by Travel Weekly Group, Third Floor, 52 Grosvenor Gardens, London SW1W 0AU. Tel: 020 7881 4897 Editor Hollie-Rae Brader Features writer Erica Bush Art director Flora Ioannou Subeditors Mike Walsh, Stephanie Krahn


Travel Weekly Group editor-in-chief Lucy Huxley Head of sales Mary Rega Production manager Nick Cripps Managing director Stuart Parish Printed by Stephens & George ©Travel Weekly Group 2020, part of Jacobs Media Group


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