NEWS


WBE.TRAVEL TOUTS NEW SUBS MODEL


Travel technology specialist wbe.travel says its new subscription-based model developed to support clients SRVW SDQGHPLF UHflHFWV KRZ % % tech partnerships will evolve. 7KH %XFKDUHVW EDVHG VRIWZDUH


DECIUS VALMORBIDA, AMADEUS FABIO ZECCHINI, TUI MUSEMENT GEORGE DUMITRU, WBE.TRAVEL


H[SHULHQFHV DUWLfiFLDO LQWHOOLJHQFH DQG robotics have been accelerated. “Over the last few years, the


industry has gone through a gradual evolution to meet the changing needs of savvy travellers and to leverage the latest technology and innovations that are transforming society as a whole. Ȋ6LQFH &RYLG ZHȇYH VHHQ VRPH


of these trends accelerate so we FDQ JLYH WUDYHOOHUV WKH FRQfiGHQFH to travel in a new and better way.”


COLLABORATION ‘IS KEY’


Covid-19 has highlighted how collaboration is essential when customers are looking for the


CRISIS MORE ALIGNED’


industry and other sectors is that it’s not DOZD\V MXVW DERXW D SLHFH RI WHFKQRORJ\ Ȋ3DUWQHUVKLSV DQG LQWHJUDWLRQ


EHWZHHQ GLIIHUHQW WHFKQRORJ\ companies in the travel space will EH YLWDO WR VFDOH XS 6RPHWLPHV LWȇV LPSRUWDQW DQG PRUH HIfiFLHQW WR EXLOG and develop internally; other times, you need to partner with other companies. Ȋ,WȇV D PDWWHU RI EHLQJ IRFXVHG Ȃ \RX


cannot do everything, but you want to be the best at what you are doing.”


reassurance of up-to-date, reliable advice and information. But for Amadeus, which sits at the


heart of the travel ecosystem, this is fundamentally the nature of the sector. “Travel is an interconnected


industry and has a strong record on collaboration,” Valmorbida said. “Collaboration is crucial. The industry


realised its interconnected nature many years ago and has embarked on collaborative digital transformation, where companies that compete also cooperate to improve the digital infrastructure on which they all rely. “As in all sectors, the key factor


is innovation. Among our families, friends, colleagues and customers, we have witnessed extraordinary resilience and inventiveness. “The travel sector has reinvented


itself in a matter of months. While ZH ZLOO QRW EH JRLQJ EDFN WR ȆQRUPDOȇ there is a new normal; adapting to fiW WKH UHDOLW\ RI WKH SDQGHPLF ȋ Valmorbida said he is optimistic


about the future for travel despite all the current uncertainties. “Whichever way you look at it,


&RYLG PHHWV WKH GHfiQLWLRQ RI D black-swan event perfectly,” he said. “Unpredictable, infrequent and


ZLWK VLJQLfiFDQW LPSDFW VXFK HYHQWV wreak havoc, but they can also lead to positive long-term change.”


developer spent the lockdown preparing to transition away IURP D PRUH WUDGLWLRQDO VRIWZDUH OLFHQVLQJ PRGHO *HRUJH 'XPLWUX IRXQGHU


DQG FKLHI H[HFXWLYH VDLG subscribing to wbe.travel’s FORXG EDVHG VXLWH RI WUDYHO technology products would be PRUH FRVW HIIHFWLYH IRU FOLHQWV “The idea is that this model


ZLOO EH IRU VWDUW XSV DQG 60(V WKDW DUH HLWKHU RIflLQH DQG want to go online or have an online presence but it’s not JRRG HQRXJK 7KLV LV IRU fiUPV WKDW ZDQW IUHVK PRGHUQ technology which usually takes years to adopt but with us it will take months.” :EH WUDYHO ZLOO RIIHU D


WLHUHG VWUXFWXUH RI VXEVFULSWLRQV IURP D VWDQGDUG SDFNDJH WR D PRUH H[SHQVLYH SUHPLXP SDFNDJH ZKLFK RIIHUV JUHDWHU flH[LELOLW\ DQG potential to bespoke. 7KH SDFNDJHV ZLOO RIIHU D


UDQJH RI % % DQG % & ERRNLQJ and mobile modules allowing users to access travel product IURP PDMRU VXSSOLHUV DQG DGG WKHLU RZQ H[FOXVLYH GHDOV Dumitru said the ‘pay as you


grow’ subscription model PHDQW QR XSIURQW VHW XS FRVWV DQG ȆORZ PRQWKO\ IHHVȇ EDVHG on transaction volumes.


TRAVOLUTION.CO.UK — SEPTEMBER 2021 — 5


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