AVIATION TECHNOLOGY
CRUISE SHIPS’ USE OF TECHNOLOGY TO SAFELY ONBOARD PASSENGERS QUICKLY SETS A GOOD EXAMPLE FOR THE TRAVEL INDUSTRY, SAYS KANU ARAVIND
you have, but selling to the consumer exactly what they want. As a result of this sharp rise in
expectations, innovation needs to be driven by a long-term desire to revolutionise the customer experience UDWKHU WKDQ E\ VKRUW WHUP HIfiFLHQF\ and cost savings. Loyalty, for example, has been a
major topic of debate as well as a key revenue opportunity for airlines at the height of the crisis.
OPERATIONAL CHALLENGES CAN DRIVE INNOVATION
,Q WKH fiYH \HDUV EHIRUH WKH SDQGHPLF DLUOLQH SURfiWDELOLW\ ZDV DW D SHDN Ȃ LW KDG not been as high for two decades. As a result, innovation was not critical
as airlines were raking in revenue without it. But necessity is the ultimate catalyst for innovation and the constraints of the pandemic have been the inspiration for industry-changing transformation. While rapid innovation will lead to
some failures, the learnings from these failures will be invaluable going forward. That’s exactly why careful and
considerate partnerships, as mentioned before, are crucial to managing change.
“The constraints of the pandemic have been the inspiration for industry-changing transformation”
INNOVATION COMES IN ALL SHAPES AND SIZES
Innovation doesn’t have to be seismic. While we won’t see an initial big bang of airline innovation, a combination of small changes to single processes with marginal gains will build to something ELJJHU DQG PRUH VLJQLfiFDQW VLPSOLI\LQJ the traditional complexity of airline services. Ultimately, big or small, innovation
FDQQRW EH DFKLHYHG LQ VLORHV Ȃ LW QHHGV boardroom space and a structure that is aligned to core operations and integrated with the wider business agenda. While the airline industry has had little
to celebrate during the pandemic, the UHGHfiQLWLRQ RI LQQRYDWLRQ LV D KXJH ZLQ Now, as international and domestic
travel begins to reopen, the lessons in savvy and truly progressive innovation will stand airlines in good stead and set WKHP RQ D SDWK WR UHFRYHU\ Ȃ DQG KHDOWK\ JURZWK Ȃ EXW RQO\ LI WKH\ WUXO\ WDNH WKHP on board and incorporate them long-term.
26 — SEPTEMBER 2021 —
TRAVOLUTION.CO.UK
PICTURE: SHUTTERSTOCK/ANTON WATMAN
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