DESTINATIONS FAMILIES | VILLA HOLIDAYS


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pending time with loved ones is priceless, but it’s made even more precious if multiple generations can be together. A sunny


location is the perfect place to make new, shared memories – and easyJet’s Great British Holiday Audit, published earlier this year and based on a survey of 2,000 holidaymakers, found that 30% of families travelling were planning to bring grandparents along with them. Villa holidays offer flexibility and value for this


demographic, whether there are four or 24 family members in the group – though meeting the diverse needs of teenagers, tots and mature travellers in one fell swoop can present a challenge for travel agents.


FAMILY VALUES To secure the best fit for your clients, get a thorough understanding of who they are travelling with. How many children will be in the group and what ages are they? Do the children need separate bedrooms? Are there extended family members – such as grandparents or child-free aunts and uncles – who may want time to themselves? Katie Holmes, product and sales manager at


The Villa Collection, says: “If certain members of the group would like their own space, some villas come with additional cottages or annexes on site.” It’s also possible to book adjoining villas, just as you can book interconnecting hotel rooms. ²


29 MAY 2025


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PICTURE: Shutterstock/Halfpoint


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With multigenerational holidays on the rise, Alice Barnes-Brown asks specialists how to sell a villa stay to families with all ages to consider


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