DESTINATIONS GREECE | VILLA HOLIDAYS


As Greece’s potential for hiking and nature-based holidays becomes better known, suggest clients stay in traditional villages, which are rarely far from the beach. The Greek mainland excels at this: two of Solmar Villas’ new properties are in the rustic village of Litochoro, featuring chalet-style buildings and quaint fountains, within a 10-minute drive of the beach and a short walk to Mount Olympus National Park.


WHO TO SELL TO?


If you pitch it right, a villa holiday in Greece can appeal to anyone. Families will love the space and creature comforts, couples will enjoy the privacy, while groups of travellers are a growing demographic, especially older adults travelling together. CV Villas’ Brudenell says: “It’s such good value, as you split everything between so many people.” The cost-of-living crisis has seen value become an increasingly important USP for villa holidays.


WHAT’S NEXT? Many Greek destinations are served by direct flights from the UK, but as the high season sees seats booked up well in advance, harder-to-reach islands could soon have their moment in the sun. More and more British travellers are interested in places


such as Paros, Paxos and Skopelos, which are typically reached via a flight to a nearby island, then a ferry. However (and wherever) your clients like to holiday,


rest assured there’ll be a home-from-home waiting for them. TW FROM ABOVE: Bianco Boutique Villa Adam, Rhodes; Villa Hades, Paros PICTURES: Harry Zampetoulas


travelweekly.co.uk


25 APRIL 2024


59


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68