NEWS THE INTERVIEW
OUR 2026 AMBITIONS
O We are on sale until April 2028 now and feeling positive for 2026 as there is exponential demand for cruise. We are very happy with what we have got in front of us with lots to celebrate, including Legend and our new beach clubs.
“My main message to agents is
to engage with #GetMeOnLegend because that is going to be your ticket to get on this incredible ship. I cannot wait to see people’s excitement when they get on board!”
Trade engagement “We have been working diligently to take our trade engagement, experience and support to the next level this year. “We held our first agent advisory
panel focused on accessibility and had such great engagement that we have decided to do another one. We want to turn those discussions into action and put good things in place to help our trade partners confidently sell our brand as it relates to all things accessibility. “We will have agent panels on
different topics every other month, with the next sessions focusing on trade rewards and loyalty, new-to- cruise and marketing excellence and collaboration with the brand. “The other thing we are working
travelweekly.co.uk
on is our Caribbean ‘Seminar at Sea’ which will be at a bigger level than ever before, with space to take about 40 people out at the end of the year. This is great timing ahead of wave, so agents can bottle up that excitement and knowledge and go into January selling with confidence. “We will also expand our family
ship visit days after successfully trialling that last year. It makes total sense with our brand and gives agents a chance to experience travelling with us, rather than working with us. “And more big news for us is My
Royal Genie 2.0, which goes live on January 26. We are giving this tool a major enhancement, creating a more sales-driven experience through AI. This will be game-changing. Head over to Club Royal for more information next week. “The last piece of the puzzle is
making our presence on the road more impactful, so we are in the process of planning how to do shop and call centre takeovers by request. The main concept is for this to be
immersive and localised, so we are excited to make a big impact there.”
Private destinations “We have lots of other things to celebrate in 2026 as our first Royal Beach Club in Paradise Island is now fully up and running, and our Royal Beach Club in Santorini will follow in the summer. “Our private destination Perfect
Day at CocoCay is our top-rated experience and I think Paradise Island has been a slam dunk since it opened last December in terms of the social posts I’ve seen and feedback from the company. “We have got lots of happy people
doing both Perfect Day at CocoCay and Paradise Island in one cruise now, which I am looking forward to experiencing with our trade partners at our Seminar at Sea. “It is great we have Santorini
coming as it offers a private destination closer to home. The opening only bodes well for the second half of the year and into 2027.”
O My aim for this year is to have a flawless Legend delivery, with amazing feedback from our trade community that they’ve experienced a best-in-class experience, and for another fantastic year for the business and successful ex-UK season.
O We want to continue the support that we offer across the trade as we spend a lot of time trying to understand how we can improve and be as easy as possible to do business with.
O Our biggest opportunity this year is making sure people understand what Icon Class is.
O Our commitment to the UK trade this year is making sure we give as many people as we can the opportunity to get on board Legend to see it, feel it, rave about it and sell lots of it.
22 JANUARY 2026 11
PICTURE: KT Watson
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