6
of the of theBESTBEST
SCANDI SPA BREAKS t
Centuries-old spa traditions offer the chance to sell a wellness trip with a cool Nordic twist, writes Alice Barnes-Brown
he Nordics are proving to be one of this summer’s most popular destinations – and it’s not just the midnight sun that’s bringing it to light. The latest
WTM Global Travel Report reveals that summertime travel to Sweden, Norway and Finland was on course to grow 9% in 2025 – compared with the Med’s 5%. The desire to retreat to cooler climes, a dedication to
nature and living in the moment, plus some impressive bathing rituals and sauna customs make the Nordics ideal for a spa-focused stay. From subterranean city spas to cold plunges in snowy forests, we’ve picked a selection of breaks sure to boost your clients’ wellbeing.
travelweekly.co.uk
DESTINATIONS SPA BREAKS | NORDICS
1
River shivers
The Arctic Bath resort (pictured) in Swedish Lapland combines woodland-cabin vibes with the immersive views of an overwater bungalow. The spa itself appears to float on the Lulea River and at the heart of its ring-shaped edifice is a pool that allows clients to dip into the icy waters below. If they wish to splurge, suggest adding a glow-boosting Nordic berry facial or a clay massage. Sue McAlinden, general manager at Best Served Scandinavia, says: “With sauna and cold bathing a rite of passage in Swedish culture, a stay at Arctic
Bath is where nature really wraps a blanket around you.” Book it: Best Served Scandinavia sells a three-night stay from £2,475 per person, based on two sharing. Includes breakfast and dinner, luggage, transfers and flights from Heathrow, based on select departures in September.
best-served.co.uk
2
Viking invigoration
Tucked away on Iceland’s jagged Troll Peninsula, Deplar Farm (pictured) isn’t just any rural stay. There are only 13 rooms, creating a sense of isolation among the mist-covered mountains – and with a geothermal-heated indoor-outdoor pool, a huge spa, flotation tanks, a sound bath studio and even a ‘Viking sauna’ dug into a grassy mound, clients will have plenty of opportunity to unwind. Andrea Godfrey, head of Regent Holidays, says: “Deplar Farm feels a world away. The outdoors brings a plethora of activities, including hiking, biking and fishing in the summer and snowmobiling and snowshoeing in the winter, but guests will always come
back to the inviting luxury of the lodge.” Book it: A three-night holiday with Regent starts at £8,045 per person, based on two sharing. Includes activities, all meals, transfers and flights from Gatwick in October.
regent-holidays.co.uk
² 21 MAY 2026 39
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PICTURES: Anders Blomqvist; Eleven Experience
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