Go lowfor solos


For solo travellers concerned they’ll pay more than their share, there are plenty of ways to sidestep single supplements, writes Lina Molloholli


DESTINATIONS SINGLE SUPPLEMENTS | SOLO TRAVEL


s travelweekly.co.uk


olo travel comes with a host of benefits – the freedom of being


able to go wherever and whenever you want, being open to new experiences and never having to compromise with someone else’s agenda. But it can also come with extra fees, with some single supplements doubling the cost of accommodation or experiences. According to Mintel’s UK Solo Holidays Market Report 2024, 16% of respondents say single supplements are a barrier to travelling alone, so to help you sell more to this growing market sector, we highlight a few easy ways to avoid unwanted extra costs.


SOLO CRUISE CABINS While most cruise fares are based on two sharing, many lines have introduced


cabins priced specifically as single-occupancy rooms. Fred Olsen was an early adopter of single cabins and offers solo passengers plenty of opportunities to socialise, including welcome drinks and mixed dining tables. Royal Caribbean International, Cunard and Marella Cruises also offer studio cabins on select ships, while Norwegian Cruise Line is doubling the number of solo cabins available on its fleet. Phil Hullah, chief executive


of Riviera Travel, notes that solo cruisers travel “not just to satisfy their wanderlust, but also because solo exploration can grow self- confidence – whatever stage a person is at in their life”. Riviera is running 39 solo-dedicated departures across 16 river and ocean cruise itineraries next year.


² 19 SEPTEMBER 2024 49


PICTURE: Shutterstock/Ross Helen


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