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Samantha Mayling
Luxury operator If Only has launched a European programme for the first time in its 22-year history. The trade-only specialist’s new portfolio focuses on
the six Mediterranean destinations most requested by its UK customers: Spain, including the Balearics and Canaries, Portugal, Italy, Greece, Cyprus and Turkey. The collection features 106 luxury hotels, with
07803 975847
UK chief executive Stu Parish 020 7881 4862 Executive assistant to chairman and group CEO Jean Kilcullen
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clive@jacobsmediagroup.com
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five-star properties from renowned brands such as Ikos, Sani, St Regis, Jumeirah, The Ritz-Carlton and Domes. Packages offer flights using scheduled and
low-cost airlines from 24 UK airports, and feature private transfers, pre-booked seats, luggage and speedy boarding as standard. A new 96-page European Collection agent-friendly
brochure is supported by campaign activity including social media, email marketing, blogs and videos.
A seven-night holiday at Grecotel Corfu Imperial,
departing on September 2, costs £2,749. In Sicily, seven nights at Verdura Resort, A Rocco
Forte Hotel, costs from £2,609, departing on October 7. Both holidays feature B&B accommodation and BA
flights and are based on two adults sharing. Gordon McCreadie, general manager at the
traditionally long-haul specialist, said Europe had been the most requested region by agents “for many years”. To support the launch, If Only is offering retail
partners enhanced earnings on its My Loyalty Card Scheme, giving agents the chance to earn up to £600 for each booking. In addition, all European bookings made in May will
be entered into a prize draw to win a three-night stay at The Ritz-Carlton Abama, Tenerife, including flights, plus places on fam trips in 2023 and 2024.
ifonly.net
Serenity brands add hotels in The Gambia and India
Serenity Holidays has added two properties in The Gambia and two in Goa, India. The operator’s The Gambia
2020
Experience brand now offers accommodation in Kololi Sands Apartments, next to Kololi Beach, and Bakadaji Hotel in South Kotu. Seven nights’ self- catering in a studio at Kololi Sands Apartments costs from £1,115
18travelweekly.co.uk18 MAY 2023
including flights and transfers. Sister brand The Goa
Experience features Radisson Blu Resort Cavelossim Beach and Seashell Suites and Villas in the resort of Candolim in North Goa. The additions follow Serenity
reporting its best sales for a winter- sun season for more than 10 years. Managing director Chris
Ayling said: “The exceptional
season started with closely matching supply and forecasted demand. Further focus on improving our product, yield management and efficiency gains led to improved margins for all our winter products.” Serenity also features Corsica
and Sardinia, trading as Corsican Places and Sardinian Places.
serenity.co.uk/travel-agents
travelweekly.co.uk
If Only responds to demand with debut Europe programme
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