NEWS YOU CAN USE OPERATOR
Fred Holidays hails trade sales and its ‘biggest brochure’ 100+
Samantha Mayling
Tailor-made operator Fred Holidays has reported a 100% rise in trade bookings as it launched its “biggest-ever brochure and boldest trade campaign”. The operator claimed the 100%
growth in trade sales came after doubling the size of its business development team and said it had received first bookings from more than 100 agents so far this year. Agents account for 80% of
Fred Holidays’ core business, and the campaign alongside the new brochure includes a booking incentive, in-person training, themed gifts, webinars and a marketing pack. The 120-page Crafted for
the Curious brochure features European and worldwide holidays based on cruising, rail travel and independent touring. Seventy-seven products have a
date ranging from October 2025 to April 2027, with 19 of these having out-of-date ranges. The operator said the options “provide agents and their customers with competitive service, greater
Agents made their first Fred bookings this year
flexibility, price protection and peace of mind”. New product launches include
St Pölten, Vienna & Scenic Rail Adventures, from £1,199 for five nights; Vibrant Portugal: Lisbon, Porto & the Douro Valley, from £1,699 for seven nights; and Peruvian Highlights: Sacred Valley & Machu Picchu by Train, from £3,699 for nine nights. Agents can claim up to £1,000
in Amazon vouchers, based on the booking value, up until September 4. Laura Wilson, head of business
development, said: “One of our key values is ‘we win together’, a philosophy that extends to our valued trade partners who benefit from price parity, commission on full holiday value, generous incentives and our recently added out-of-date-range guarantee.”
agentfred.co.uk
moments with... Lynn
As we are in July and enjoying such lovely weather, it seems amazing that we are already busy planning Clia Cruise Week 2025, starting on September 15. I so love being part of this collaboration, not only with our sister brands but also with the wider cruise industry. It is so motivating that we all work and plan so far ahead!
At Seabourn we are getting ready to launch our 2027 summer ocean voyages and expeditions – look out for details coming soon!
We are also planning some special trade events for
next year’s incredible Alaska programme on board the all-veranda suite Seabourn Encore. With Seabourn’s small-ship experience, guests get to experience the real Alaska, with an elite and passionate expedition team on hand and immersive ‘Ventures by Seabourn’ tours including Zodiacs, kayaks and nature hikes.
Plus, we have two World Cruises on sale at the same time – departing January 2026 (126 days) and January 2027 (145 days) – with some fascinating shorter sectors (for guests with less time to spare!) that include Japan, Australasia and French Polynesia. Our luxury guests like to plan well ahead, and this is good for our entire industry. Collaboration also happens across the pond with our US colleagues to ensure all markets in different time zones work together with our travel partners to ensure the best of business opportunities for everyone.
Being well prepared is a great
trait – at Seabourn, we are always ready for the next challenge!
moments with...
Steller sea lions in Alaska
Lynn Narraway vice-president UK & Europe, Seabourn Reservations: 0344 338 8615
salessupport@seabourn.co.uk seabourn.com
Machu Picchu
travelweekly.co.uk 17 JULY 2025 17
PICTURE: Shutterstock/Belikova Oksana
PICTURES: Steve Dunlop; Shutterstock/Yulia Glam; Galaxiid
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
