BUSINESS NEWS


Julia La Bue-Said says ‘the timing and extent of the [CMA’s requirements] are unhelpful...but it is in everybody’s interests to ensure compliance’


‘CMA’ s new pricing rule is a recipe for confusion’


Advantage chief calls for trade to ‘work together’ to find a solution. By Ian Taylor


The Competition and Markets Authority’s new requirements on pricing are “a recipe for confusion”, but operators, agents and all other businesses selling to consumers have no option but to comply. That is according to Advantage


Travel Partnership chief executive Julia Lo Bue-Said, who said the CMA’s guidance issued in mid-November and its letters warning businesses of the risks of non-compliance sent out last month “hit everyone like a tonne of


48 15 JANUARY 2026


bricks” heading into the January peak sales period. She suggested the Jet2holidays


notice issued to trade partners last week had alerted many agents to the urgency of the issue (Travel Weekly, January 5). Lo Bue-Said argued: “The timing


and extent of the change are unhelpful. It has taken everyone by surprise.” She noted: “A change like


this is going take you away from selling, especially if you’re a smaller


business. But it’s not optional. This has to be done. “If you are advertising holidays,


any payments in the destination must be included in the adverts and not just in the booking process. The taxes payable in resort can’t be left out. “You need to be clear what has to


be included, and you need to show the price the customer must pay you and


Continued on page 46 travelweekly.co.uk


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