Fred Olsen Travel unveils academy Juliet Dennis
Fred Olsen Travel is creating an in-house training academy to attract agents who have no industry experience as well as ease the pressure on branch staff to teach new recruits. The company has partnered with
AS Training to create the Fred Olsen Travel Academy, which will offer a one-year, Level 3 travel consultant apprenticeship or a three-month intensive training course tailored to recruits’ needs. The academy will provide classroom-based learning at the firm’s Ipswich head office as well as online modules, fam trips, and conference and ship visits.
Director of retail Paul Hardwick
said the firm had recognised the need for a more “joined-up approach” to training, as it aims to grow its high street presence from 18 branches to 25 by 2025. “It’s been hard to find anyone with
high street retail travel experience for the past three to four years,” he said. “We were already seeing our
growth being stunted by not being able to recruit. This academy will see a pipeline of talent coming through.” Hardwick said the academy would
help the business attract new staff as well as ensure shops’ profits are not hit by staff having to split their time between training and selling. He admitted some branch
Jet2 to give away unused £500k levy to support partners
Juliet Dennis
Jet2 has said it will give away up to £500,000 in unused apprenticeship funding to agents and charities through its new Appoint an Apprentice scheme. The firm is inviting eligible trade
and charity partners to apply for a slice of its leftover government Apprenticeship Levy funds to pay for their own apprenticeships. Up to a quarter of a company’s
levy funding can be donated to other organisations under the government’s scheme, which is available in England. It is the first time that Jet2, which employs 15,000
6 12 OCTOBER 2023
staff at
Jet2.com and Jet2holidays, has donated unused levy funds. The move follows claims that
billions in levy funds nationwide have gone unused or been lost, as the government says firms must ‘use it or lose it’. Jet2 has more than 150
apprentices. Of these, 50 are staff on courses to support their development to Level 7 senior leader, which is equivalent to a master’s degree. The company, which has 2,500
trade partners, said by sharing its levy funds it hoped to help smaller businesses by saving them money and allowing them to invest further in developing talent.
managers felt “nervous” about taking on recruits because of the workload involved in bringing them up to speed. “We felt it was becoming
unsustainable to recruit more and put pressure on branch staff to train them when it’s so busy this year,” he said. The academy is aiming to train
eight to 12 new staff a year, from those with no retail experience to those who just need to learn about travel product. It will take on its
Miriam D’souli
first cohort of seven agents later this month. Hardwick said: “We are looking
for people who are new to travel but may not be new to sales, as well as those coming out of college or looking for a complete career change. “We are a growing business; we’ve
opened five stores in the past two years. To keep doing this, finding new people is vital. Fred Olsen Travel product and
sales specialist Sharne Algar has been promoted to manage the new academy. Meanwhile, Fred Olsen Travel
has acquired Ipswich-based Idelo Travel, located 50 yards away from its existing branch on St Nicholas Street.
Speaking at the Travel Weekly
People Summit, Jet2 human resources director Miriam D’souli said: “We will probably not use up all of our levy and in the past this has been forfeited. We thought, ‘Why don’t we support our trade and charity partners to attract and develop their people?’” D’souli said some travel agents
may have run out of funding and could benefit from additional funds to train new or existing staff. She said it made sense to help
agency partners develop their staff, particularly as many consultants progress to roles within Jet2 or other parts of the industry.
“It’s in our interests,” D’souli said.
“A lot of people land up with us. It’s about supporting each other.” She added that the funds could
be used for training and career development by staff at all levels of the business, from travel consultants to managing directors. Katie Rankin, Jet2’s emerging
talent and careers manager, added: “We have worked hard to ensure we are using our levy rather than losing it. However, we are also conscious that due to the size of our PAYE bill, this fund is growing and we therefore want to use it as a force
for good within the industry.” i Travel Weekly People Summit, page 12
travelweekly.co.uk
PICTURE: Sarah Lucy Brown
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