AMResorts includes extras as incentives


AMResorts is offering added extras representing savings of up to 50% for bookings made by February 2. Free kids’ places are available at Dreams, Now and Sunscape for travel by April 30, 2022. Incentives are also offered at adult-only brands Secrets, Breathless and Zoëtry. amresorts.com


OPERATOR


Carrier targets agents with its first peaks trade-first campaign


Carrier has launched its first “trade-first” peaks campaign, arming agents with a “ready-made marketing campaign to inspire and engage affluent travellers”. The operator’s The Importance


of Elsewhere campaign offers agents digital resources and collateral to promote its programme of luxury holidays. It has an initial focus on 10


destinations with curated “digital stories” to help agents showcase the key selling points of each. More destinations will be added. Head of marketing Natasha


Towey said the campaign was focused on “storytelling” and aimed to capitalise on a growing “desire to be elsewhere”. She said this was the first time


Carrier had created a trade-first campaign. Previously, the operator has devised marketing collateral to suit its direct client base before repurposing it for the trade. The operator said up to 50%


of bookings in recent months had come from agents who hadn’t worked with Carrier before. Its 2021 peaks campaign collateral is available to all agent partners. carrier.co.uk


travelweekly.co.uk OPERATOR


Gold Medal to give away 18 places on fam trip to Florida


Ben Ireland


Gold Medal has launched a Florida peaks campaign including an incentive for 18 agents to join a fam trip to the Sunshine State. The ‘Mega Fam’, in partnership with Visit Florida,


Virgin Atlantic and Universal Orlando Resort, will take place when entry to the US is once again permitted. Agents will be split into two groups for an “action-


packed, multi-centre adventure” across Florida before meeting at Universal Orlando Resort. Three places will be given to Gold Medal’s top


Florida sellers from January 4 to February 28, and three more to the top sellers of Virgin Atlantic flights. Six places will be picked from all agents who make


Florida bookings in the period, and six more during a Gold Medal Florida webinar which will take place in January, with agents urged to look out for the date.


SoCo to expand with opening of SoCo House hotel in Saint Lucia


SoCo Hotel is to open a property in Saint Lucia on May 1. The 76-room all-inclusive adult-only SoCo House, in Rodney Bay, near Reduit Beach, will be the group’s second property, joining its first hotel in Barbados. The Saint Lucian hotel will feature 32 Deluxe Rooms, 16 Junior Suites and 20 Courtyard Rooms and eight Suites, plus three bars, a pool, spa and gym. thesocohotel.com


9Number of Gold Medal/Travel 2 account managers retained in merger


Gold Medal sales director Nick Hughes said: “We


are treating this January like a normal peaks. If there is an upturn we are ready to make the most of it.” Hughes said mini brochures, selling guides and


window posters were also being made available, as well as social media-friendly marketing assets for agents. He stressed all nine account managers had been


retained in the merger with sister operator Travel 2, so agents had “as much support as ever”. Travel 2 sub-brands Incredible Journeys and Cruise


Plus have been retained while Simply Luxury has been merged with Gold Medal’s Pure Luxury. goldmedal.co.uk


South Beach, Miami


Universal Orlando Resort


Olympic Holidays offers deposits from £89 for summer 2022 breaks


Olympic Holidays has put its summer 2022 range on sale. Some new properties for 2021 are included again, among them Poros on the Beach in Kefalonia and Leonardo Cypria Bay in Cyprus. The operator, which features 55 islands, is offering £89 deposits for summer 2022 bookings, with prices from £328. olympicholidays.com/agents


7 JANUARY 2021


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