Request for Expression of Interest
For Hire of Consulting Services for Public Relations Services for the United Kingdom (UK), Ireland and the Nordics
T
he Jamaica Tourist Board (JTB) is reviewing the assignment of its public relations services for the United Kingdom (UK), Ireland and the Nordics and
is inviting expressions of interest from suitably qualified Public Relations (PR) firms with demonstrated capabilities in strategic media relations and a proven record of success in developing and implementing fully integrated, dynamic public relations plans with government entities in the travel and tourism industry, to be considered for review. The JTB directs the marketing of brand
JAMAICA – one of the world’s leading destinations, through all applicable channels including above the line mainstream media and new media channels to position Destination JAMAICA strategically and prominently in travel markets worldwide. The deliverables include but are not limited to the elevation of the destination and developing of strategic tourism public relations efforts by targeting national and international communities in the UK, Ireland and Nordics market. The JTB is interested in securing a
committed and reliable partner that will fulfil the above objectives and align with the core business of attracting more visitors to drive economic benefits for the destination. Firms interested in being considered for this assignment are invited to submit an
agency profile which meets the minimum eligibility criteria and provides the relevant information as outlined below:
• Demonstrable record of minimum 5 years’ experience in tourism, destination
marketing and communications, and related activities as a prerequisite for consideration.
• Principal must have at least seven (7) years’ experience as an agency lead as a
prerequisite for consideration.
• Demonstrable specialist skill sets and experience of key personnel.
• Demonstrable knowledge of the travel and tourism industry, and appreciation of Jamaica’s competitive set.
• Comprehensive agency profile should include client list and the proposed
account management office located in the United Kingdom
• Evidence of work completed for tourism client(s) within the last 5 years, among
other successful PR campaigns with brief case histories of the work completed.
• Demonstrated PR capabilities in dealing with government entities in
the travel and tourism industry, with measurable success.
TOURIST BOARD
DEADLINE: February 27,
2025, at 1:00 p.m.
(GMT/UTC-5 Local Time)
Proposal submissions should be no longer than 10 pages. The credentials presentation is the
initial step in the review process. The information requested is a prerequisite for qualification, after which the JTB will issue a formal Request for Proposal to the shortlisted firms. The Expression of Interest submission
document will be made available for download via the e-GP Procurement System at
https://www.gojep.gov.jm on February 6, 2025. The bidder is required to register as a supplier on GOJEP at ePPS - Register Supplier in order to access the EOI document. For assistance regarding registration, training on use of system, download of tender documents and upload of tender proposals, please contact the Ministry of Finance and the Public Service, Office of the Public Procurement Policy Unit Customer Care Desk at +1 876-932-5220/932-5253 or email
opppcustomercare@mof.gov.jm. Expressions of Interest must be
completed using the Expression of Interest Submission Document and submitted electronically in PDF Format via the GOJ’s e-GP Procurement system at
https://www.gojep.gov.jm by 1:00 pm local time Thursday, February 27, 2025.
For further information, please contact JTB at:
procurement@visitjamaica.com or +1 876-929-9200
DEADLINE: February 27, 2025, at 1:00 p.m. (GMT/UTC-5 Local Time)
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