ADVERTORIAL


A local approach to drive recovery


The rules of the game are changing. How travellers think about their next trip has altered beyond recognition and the way brands sell holidays is evolving faster than ever. Globalisation is changing and we are seeing a need for a localised approach. The pandemic has seen restrictions brought in for different locales and the complexity of these rules has meant the need for a localised approach has grown exponentially. Couple Covid-19 restrictions with cultural differences, as well as the general characteristics of supply and demand, and we are starting to see a need for a more tailored approach.


Trip.com is a leading international one-stop


travel service provider, available in 21 languages across 31 countries and regions. At Trip.com, we have always seen the need for a localised approach Zg] maZm l par p^ aZo^ m^Zfl Zee ho^k ma^ phke] pah Zk^ ^fihp^k^] mh Z]] oZen^ makhn`a eh\Ze Zg] k^`bhgZe fZkd^m bglb`aml% ]ZmZ Zg] mk^g]l'


Hnk m^Zfl aZo^ eh\Ze k^eZmbhglabil pbma Zbkebg^


and hotel partners that enable us to be locally k^e^oZgm Zg] l^ko^ mkZo^ee^kl [^mm^k' ?hk ^qZfie^% p^ kZg [^lihd^ lnff^k \ZfiZb`gl Z\khll ]b__^k^gm European countries this year. These included: in Spain, a push for Spanish residents to travel to the bleZg]l4 bg ma^ ND% Z ]hf^lmb\ mkZo^e \ZfiZb`g% ienl hg^ _hk O?K mh Bg]bZ Zg] IZdblmZg4 Zg] bg ?kZg\^% Z lZe^l inla ]hf^lmb\Zeer% Zl p^ee Zl _h\nl^l hg Spain, Greece and Portugal for which we could l^^ ma^k^ pZl ]^fZg]' ;^bg` \ehl^ mh ma^ fZkd^m gives Trip.com valuable insights and enables us to ]^m^\m g^^]l% mk^g]l Zg] hiihkmngbmb^l fn\a _Zlm^k'


Trip.com inml Z [b` ^fiaZlbl hg eh\Ze makhn`a


bml \nlmhf^k lniihkm' Ma^ \nlmhf^k l^kob\^ m^Zf% pbma >nkhi^Zg a^Z]jnZkm^kl bg ma^ ND% li^Zdl +* languages. Trip.com also offers a wide range of ikh]n\m mh lnbm eh\Ze g^^]l' ?hk ^qZfie^% iZrf^gm f^mah]l Zk^ mZbehk^] mh ma^ eh\Ze^% pbma hnk award-winning app supporting 25 currencies, all bgm^kgZmbhgZe \k^]bm \Zk]l% Zg] bgghoZmbo^ iZrf^gm f^mah]l ln\a Zl :iie^ IZr !>nkhi^ Zg] Ghkma


:f^kb\Z"% DZdZhIZr !Lhnma Dhk^Z" Zg] b=>:E !G^ma^keZg]l"% mh gZf^ cnlm Z _^p'


?khf Z m^\agheh`r i^kli^\mbo^% p^ mZd^


Z]oZgmZ`^ h_ ^\hghfb^l h_ l\Ze^ Zg] h_ hnk `eh[Ze ]^o^ehif^gml% ln\a Zl G=<% [nm mp^Zd ma^l^ mh [^ k^e^oZgm mh eh\Ze fZkd^ml' Hnk lbm^l bg >nkhi^ Zk^ ma^ lZf^ pbma \nlmhfblZ[e^ l^mmbg`l _hk eZg`nZ`^ Zg] \nkk^g\r' ;Zl^] hg ma^l^ traveller settings, the content shown is adapted mh ma^ eh\Ze ]^fZg] h_ maZm li^\b_b\ fZkd^m'


Encouragingly, in our 21st birthday year, we


are seeing strong signs of recovery in our flights [nlbg^ll% li^\b_b\Zeer bg <abgZ% Lhnma Dhk^Z Zg] CZiZg' :g] p^ Zk^ l^^bg` ma^ ]hf^lmb\ ahm^e fZkd^m bg lhf^ iZkml h_ :lbZ aZl Zefhlm k^\ho^k^] mh ik^&iZg]^fb\ e^o^el'


We believe our focus on local is supporting this


k^\ho^kr' Bg :lbZ% _hk ^qZfie^% hnk bglb`aml m^ee nl maZm ebo^&lmk^Zfbg` lZe^l Zk^ `Zbgbg` fhf^gmnf' Ib``r[Z\dbg` hg mabl mk^g]% Trip.com l bgghoZmbo^ ebo^ lmk^Zfl ?Z\^[hhd


hg ieZm_hkfl ln\a Zl RhnMn[^ Zg] h__^k ob^p^kl Z\\^ll mh _e^qb[e^ [hhdbg`


and discounted hotels. The live shows have seen bg\k^]b[e^ ln\\^ll mh ]Zm^% pbma fbeebhgl h_ mkZo^ee^kl mngbg` bg% `^g^kZmbg` lZe^l h_ ho^k +.. fbeebhg'


In Europe, we are about to launch our Partner


IhkmZe' Pbma _k^^ Z\\^ll mh eh\Ze fZkd^m l^Zk\a ]ZmZ as well as airline-specific insights, it has been developed to offer local partners access to data that will assist in decision- fZdbg` mh lniihkm recovery. We are seeing mkZo^e mk^g]l fho^ mh ]hf^lmb\ Zg] k^`bhgZe mkbil as well as VFR. Whilst news h_ Z oZ\\bg^ bl ^qmk^f^er ikhfblbg`% p^ ]h ^qi^\m ma^ ]^fZg] _hk eh\Ze mh continue into next year, therefore a local focus with local insight and support pbee [^ d^r _hk k^\ho^kr'


A>GD O:G =>K O>E=> Regional Director Southern Europe


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52