SELLING tips ti
Jodie Sharpe, product and commercial executive, Ocean Holidays “I was blown away by the number of activities available. Whether you’re an adrenaline junkie or someone who just wants to soak up the sun, Panama City Beach has it all. The best part is that every experience immerses you in the natural beauty that makes the destination so special.”
Santa Lavrenova, sales and marketing executive, Jetset Holidays “What surprised me about Panama City Beach was how stunning the sand and sea are – the beaches are powdery white, the water is crystal-clear and there are breathtaking views in every direction. It felt like a little pocket of paradise.”
French toast, frittatas and biscuits (an American breakfast staple similar to a savoury scone), which set me up for a day exploring nearby St Andrews State Park. One of the two state parks in
Panama City Beach, St Andrews is a peaceful spot where clients can relax on pristine sands, look for alligators and other wildlife in its freshwater Gator Lake and spot seabirds including protected least terns. At one point, a preening heron poses proudly at the end of the pier, its grey silhouette standing out against the rainbow of brilliant blues behind it. Entrance to the park is $8 per vehicle for two to eight people, $4 for a single-occupant vehicle and $2 for pedestrians and cyclists.
HURRICANE HELPERS These sandy stretches, rolling dunes and abundant wildlife are a big part of the appeal and identity of Panama City Beach. After hurricane
Michael passed through in 2018 – the strongest hurricane ever to hit the Florida Panhandle, causing devastation to Mexico Beach, which lies southeast of Panama City Beach – a voluntourism initiative was set up. Stay it Forward allows both holidaymakers and locals to volunteer to make a difference. Initially set up to help Mexico Beach with the recovery and clean-up operation, the project has been extended and clients can now volunteer during their trip to plant sea oats in the dunes behind the town’s beaches (for dates, email
info@visitpanamacitybeach.com). The massive root system of sea oats, a type of grass native to the Florida dunes, can hold sand and soil in place during extreme weather such as hurricanes and tropical storms. We head to the beach kitted
out in branded hats and T-shirts, which make passers-by stop to ask what we’re doing as we scoop
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