24 RETIREMENT LIVING PROJECT REPORT


management and maintenance and will engage contractors as needed for the latter. Beresford says the fi rm puts a lot of stock into investing into an area as a long-term partner in the community, but this means you have to have various epertise in your company to continually manage as a developer and operator, he says.


Beresford details the approach further


e have a long-term outlook – providing a high-quality building, appropriately designed, and working with the local communities, and we like to integrate our buildings into the towns we operate in. e reinforces the message ere not a build it and leave developer, community outreach is important to us. The demographics of the catchment area was the key factor for choosing Godalming; it was deemed to hold suffi cient demand among older people to support a development of this sie. Residents normally tend to come from the surrounding area of a Birchgrove development rather than moving to the location from long distances. Beresford said the fi rm does a lot of analysis before choosing a site e cant think were going to build  units and its going to be fi ne, well be able to lease


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them all. e need to be very analytical about the number of units we build to ensure that we can lease them. The research includes looking at the available market sie and demographics in the area concerned, and odalming, he says, ticks all those boes. Beresford continues e had enough people of the age group that were interested in that will be needing the type of products that we provide.


CUSTOMER FOCUS eople who move into the developments tend to be owners of houses that may have become too large for them, or which have lots of stairs, or perhaps where people now only actively occupy a small part of their home. Beresford says ur tenants can now live in an age-appropriate, higher quality, modern apartment with peace of mind and ust pay one bill, and their families can be sure their relations can be looked after, and be safe, he eplains.


There are  layouts to choose from


in epperpot ouses apartments of which a typical one-bedroom option has a fl oor area ranging from . to . m2


covers . to . m2


, while the two-bedroom option . The rental basis of


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