18 COMMENT
carbon emissions.” With sustainability at the forefront of many consumers’ minds, it’s up to the sector to meet the demand and ensure we have the right opportunities for them that meet the FCA’s regulations.
of carbon emissions in the UK. Net zero can’t be something we ignore. The housing sector has to look at how we can evolve to go greener and act fast to meet the goals of COP26. For it to work, we must make green fi nance accessible, appealing and realistic to customers.
Many major providers are already
taking great green strides, as Esther Dijkstra, managing director of Intermediaries at Lloyds, told us last year: “Our main goal is to go green. This may be helped in the coming years with a rise in initiatives for customers to make greener choices, such as the government’s Renewable Heat Incentive for homeowners to help reduce our
WHAT DOES THE FCA’S PROPOSAL MEAN FOR THE HOUSING INDUSTRY? The FCA’s latest proposal comes at a time when greenwashing needs to be addressed. More clear-cut guidelines can be used to develop more robust and authentically sustainable consumer offerings. However, the sector was already making bold movements towards a greener future organically before this proposal whilst overcoming signifi cant national and international challenges. So the FCA’s new guidelines mustn’t come between green innovation and instead complement the housing market’s ambition to give sustainable solutions to customers without revolving around profi ts.
The customer must always come
fi rst, and whilst the market will rise to meet the FCA regulations, the products must remain effective for the customer. They can’t be disengaged by the importance of what we’re doing.
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07/10/2022 12:31
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