CASE STUDY 23
been spearheaded by Quintain Ltd, owner and operator of the 85-acre area.With a huge portion of the neighbourhood under its ownership, it has taken control of many of the area’s functions – including not just the properties themselves, but also events, waste, cleanliness, and security. Quintain Living has been incentivised
to uphold high standards across the project, with its Built to Rent-focused business model less likely to keep residents tethered to their property than those owning their own homes. This has resulted in a genuine transformation of the area in a wide ranging masterplan that includes consent for a colossal 8.8 million ft2
of development. Following on from Quintain’s purchase
of exhibition land and car parks around the national stadium in 2002, ideas quickly developed and building consent for the project as a whole was granted, for a range of tenures and typologies. Reportedly widely accepted among locals and the council, the plans intended to create a ‘15-minute city’ neighbourhood offering all residents’ cultural, civic and everyday needs on their doorstep. Quintain’s latest and ‘greatest’ project, Canada Gardens, marks the completion of 65% of this masterplan, which, once finalised, will include 6,044 build to rent apartments (out of a total 8,500 homes) delivered in phases over the next six years.
CANADA GARDENS Moving throughWembleyWay from the station, and turning left at its end beneath the Olympic Steps leading up to the stadium, visitors can now find the developer’s latest build-to-rent apartment stage. Including 743 homes – the developer’s
largest so far – Canada Gardens is intended to be Quintain’s flagship, centred around a secure acre-large podium garden, and featuring a range of onsite amenities to lure-in city renters. Forming part of the Eastern Lands
section of the development – built over the stadium’s old eastern car parks – the project joins its two counterparts in this section, Madison and The Robinson, all set around a public, seven-acre Union Park – also developed by Quintain. One of multiple in the area built by Quintain, Union is reportedly the first major park to open in the neighborhood in 150 years, and offers a bandstand, children’s play areas, sports zones, lawns, trees, wildflowers and fountains, providing a welcoming centre between the three developments. Canada Gardens itself overlooks the southern end of this park. The project is home to 113 studios, 334 one-bedroom apartments, 225 two-beds and 71 three beds – including 303 homes let by Wembley Park Residential at discount market rent, ‘peppered’ throughout the development to ensure they are tenure blind, and all under Quintain Living's Management. Approaching the project from the other
side of this park, Julian Tollast, head of masterplanning and design at Quintain Ltd, tells me that the greatest opportunity that Canada Gardens brought to the team when it was first introduced was to demonstrate the company’s developed expertise in the build to rent sector. “As our flagship development,” he says,
“we were presented with the opportunity to showcase the best that the build to rent model has to offer.” He believes that this has been achieved,
and has been most successfully manifested in the project’s “extensive
THE PROJECTMADE USE OF PREFABRICATED FACADE ELEMENTS SUCH AS BALCONIES AND OFFSITE MANUFACTURED BATHROOMPODS
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